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Well, the loyalty program either does influence member behaviour (make people book flights unnecessarily), or it does not influence behaviour. If folks booked flights purely to retain status and were later told, "oh don't worry about it we have extended it anyway", this seems super shady...

Bait & Switch? Tell members they need to spend money to retain their status, and then give it for free anyway.

Dec 31 is the 'Elite Cliff' we've been waiting for, where most of the elites of the world will have not requalify as per program criteria and are pending downgrade. Qantas have painted itself into a dark corner with recent status extensions. Sadly, those who haven't been able to requalify on...

Some airlines make more margins on selling "award seats" than on selling cash tickets. With that in mind, also remember that the loyalty biz, for most airlines, is the single most valuable asset they own. Cash is king!

Is this you being quoted in the article? :p https://www.theshovel.com.au/2018/02/15/man-shaves-1-7-seconds-off-2-hour-flight-by-standing-up-as-soon-as-plane-lands/

737 example: I can see couples selecting 9A and 9C, paying a nominal fee to increase the chances that the middle seat stays free, and thus 'splitting' the shadow fee. Generally the first few rows of econ, exit rows etc are more popular and therefore less likely to have spare seats. Plenty more...

Real-world scenario, which would you prefer on a 737: - 6C with someone next to you - 18C with nobody next to you "preferred seats" don't mean much in the real world. The best seat on the plane is the one with nobody next to you.

In case anyone missed it, this is a stealth program devaluation. Fundamentally anyone will be able to pay an additional fee ($30++) for a spare seat next to them. Not guaranteed until boarding. In reality, it will play out as Gold/Plat++ members less likely to have a spare seat next to them...

I miss the 'old days' of the 3x and 5x Enrich elite/status credit offers ;)

Do you mean the status challenge offer? It should be processed within a week and you'll have temporary status that is tagged as such.

Offer available for USA & Chile residents.

Sounds like it's time to switch airlines...

QF probably should release 100% of all seats as award seats, bookable in the next 30 days. If done right, they could turn it into the biggest marketing windfall in the history of the airline. I'll explain: The Good: - Loads of new cashflow from banks as folks transfer points into the program...

I've seen data from airlines that have 95% of elites not being able to retain status on merit. While I doubt QF is that high, it gives you an idea of the challenges airlines globally are facing. How other airlines have addressed this problem is by running a status match. Replace the 'elites of...

Looks to me as if Virgin is checking a box rather than genuinely wanting to capture incremental business. My guess is the gold challenge will turn more potential business away from the brand because of the 'meh' offer than any revenue gain they might receive from new members taking it up...

Qantas have this already. The subscription costs anywhere from $5,000 - $100,000 depending on how you pay for and utilize the package. You'll earn something called "Platinum status", which gets you additional reward flight options :p

Just like most places in the world, there are bright sparks and, not-so-bright ones. Virgin is basically all ex-QF folks so I think we need to be honest and ask how likely they are to be innovative and do something new. More likely risk-aversion and more copy-copy-copy. If anything I would say...

Happens a lot. We manage some really large brand names because they got burned hard doing status matching themselves. The worst is when airlines think they're doing a good job, and yet could be doubling the effectiveness of all the right metrics by outsourcing. Similar to as if airlines tried...

TAP subscription has nothing to do with subscription revenue and everything to do with circumventing Star Alliance rules. TAP miles are almost entirely worthless. Lifemiles, again, has different priorities specific to their local market. There's probably a sweet spot for Qantas somewhere...