I get it. LittleMissG is now 17. The other day she described someone who was 29 as "middle aged woman". MrsG and I asked what that meant for us. "You?!? You're just OLD!"
What you are describing is the behaviour of high utilisation customers. Most high utilisation customers (Points Hacker-types) behave in this manner because they can profitably engage with a loyalty program. Most loyalty programs, including QFF, run at a profit. Therefore, by definition, such...
Oh absolutely. I am intimately involved with one of those alternatives. If this, in fact, was happening at any level of scale, my job would be a whole lot easier. But until then, I'll just keep waiting...
Honestly, and this may not be the answer you're expecting, I'm not sure it is, at least at an individual flight level. In many cases, it creates substitutability, but not additional utilisation of capacity, for a certain group of customers. That substitutability is very attractive to that...
Only on the metrics you've decided are the ones that should measure success.
But this will very much affect the overall profitability of the program. AND the profitability of the airline itself. Utilisation, reward pricing, cash pricing and profitability are not independent. I'd hazard a...
Way to cherry pick my reply.
And, again, you are not the target market. Quite frankly, if CR+ operated the way you seem to think they should, they would be an unmitigated disaster for QFF.
We get it. We know you're unhappy with CR+. But it begs the question, what are you going to do about...
The archetype points whale is not a card churner. It would be a medium-sized business founder. Has the ability to direct somewhat north of a million dollars spend to one airline or another. Accrues a firehose of points through business card spend. Not necessarily a road warrior themselves...
Oh, I know plenty who will adjust their expectations. But very few of them last in my industry. A program change of this magnitude would have had countless scenarios simulated well in advance of implementation. You live and die by the numbers, and your ability to forward estimate, in Loyalty...
Again, I disagree. At least in part.
There are a lot of points whales who don't have the flexibility to be able to game the rewards side of FF programs, as many on AFF tend to do. In my program a lot of work is done to ensure that these people stay engaged and are appropriately rewarded. CR+...
With respect, I don't agree. I work in Loyalty (not with QFF). Those I speak to at QFF seem pretty satisfied with the performance of CR+.
(Hint: The benefit to QF is gained not just from customers that redeem CR+. If you can work out how, you should be able to work out why amending P+P...
Because it's tied to fare buckets, there's capacity if there's seats available for sale. Given redemption cost is tied to price, it's an odd argument that if QF still has seats to sell then it is beyond the breaking point for most people. Maximising loads is not the best strategy for an...
As a practical thing, carry a letter from the non-travelling parent giving their contact details, travel arrangements, etc. When MasterG and LittleMissG were younger, on occasions they would travel with one of MrsG or I but not the other. Most of the time, not an issue, but on one occasion we...
I'm in the early stages of planning our itinerary for next year. Looking at SQ322 into LHR T2 (arriving 0555). We're planning on a day in London before flying to DUB either late afternoon or early evening with EI. This would be on a separate ticket.
Both SQ and EI use T2 at LHR. We can...
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