For me, I applaud safety videos focussed on just communicating safety, rather than incorporating all sorts of extraneous elements (celebrities, clandestine airline or destination marketing, ludicrous reconstructions of aircraft scenarios in locations other than aircraft, inclusiveness sops to airline employees etc) which do nothing other than cause airlines to spend unnecessary money on production rather than on actual safe flying.
As pared down as this is to previous QF efforts, it still blows me away how Japanese carriers like JAL manage to effectively cover all the required message in TWO languages in videos about as long as this new QF one:
