As someone who was content with my lot back in the semi LCC day (when they had a few lounges but little else), I've been increasing shafted by VA in their hunt for more "upmarket clientele" (remember Fawlty Towers with the Lord and the brick in his briefcase?) and I do get a bit agrieved by the calls for more freebies...at my expense, because that's what it is!
I (and many others) have flown the miles to receive status, silver back in those days (where gold needed 50 000 points) with a paid lounge subscription and the rug has shifted below me....not entirely to my detriment, but certainly to my financial disadvantagement. Some want more and more, but I was happy with what I had and to really rub salt in the wound, VA bent over backwards to throw enticement to their non-loyal golden geese whilst kicking the loyal dog with steel capped boots.
Lucky for them the dogs are predominently loyal but golden geese usually just cough and leave..............
Oh, BTW, I wonder how many golden geese are still pecking around the scraps at the VA camp?