Who's actually behind the 8 ball - VA or QF in the ingenuity stakes?

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I would argue that DJ have long been innovative in how they respond to customer feedback around here and in social media in general.

The initial work of Crazy Dave and the ongoing efforts the Virgin Australia company reps have long done an excellent job of integrating the feedback from AFF'ers into the development of the new product. It's perhaps a reason for the considerable and growing loyalty among Virgin types - not necessarily that they get everything right but they certainly seem to care about trying to improve things. QF seem to be patchy and often on the back foot by comparison.

As i've observed before VA benefit from low expectations to some extent but there's a strong sense that things are constantly on the improve and that their FF'ers are really important to them.
 
Good to some rational discussion of this. I think one reason this was posted was that there seems to be a cheer squad for anything that DJ do is "brilliant and innovative" and anything that QF do is catching up to DJ. In reality I think both airlines matching each other in different ways - DJ can be seen to be innovating as it adds new things more frequently than QF - some of which QF already had so QF didnt have an opportunity to launch a new product/idea as they already had the idea.
 
Good to some rational discussion of this. I think one reason this was posted was that there seems to be a cheer squad for anything that DJ do is "brilliant and innovative" and anything that QF do is catching up to DJ. In reality I think both airlines matching each other in different ways - DJ can be seen to be innovating as it adds new things more frequently than QF - some of which QF already had so QF didnt have an opportunity to launch a new product/idea as they already had the idea.


A bit like Apple and Microsoft, one can do no wrong and the other is all controlling when reality is somewhat different. :cool:
 
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