QF fourth highest airline in the world for add on revenue (and thats not JQ)

[markis10]

Interesting story and somewhat surprising, I would have thought Tiger would be way ahead!

QANTAS is one of the worst airlines in the world for add-on fees, a surprising report has found. The airline came fourth in the world in ancillary revenue earnings for 2010, and second in the world in charges on a per-passenger basis, according to a study conducted by US company IdeaWorks.
It made a whopping $1,487,674,076in add-on costs like excess baggage, booking fees and seat selection last year - an increase of $4 million on the previous year.
This means that the average Qantas flyer was charged $36 to fly last year on top of the cost of their ticket.

Read more: Qantas add-on fees soar sky-high | News.com.au
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[simongr]

Interesting article sort of interesting conclusions. I would point out though that personally the only thing I have paid is for beer on DOM flights before the 4PM free time starts or at the weekend.

 

[777]

I hate to defend QF but...

From what i read somewhere the methodology used was screwy to make QF look a lot worse than they are. It compared revenue generated from ticket sales compared to revenue generated from non ticket sales.

QF make a lot of money from their FF program. Economically they are a loyalty scheme with planes attached in terms of what does and doesn't make them money. I think the extra revenue included here is from their FF program not from fees and charges.

[NOTE: i have made no effort to confirm this but i did read it somewhere credible. Can't find the link. Could be wrong. YMMV]

 

[Anna]

The QF credit card fee of $7.70 per passenger is a huge ripoff. You make one payment, but the fee depends on the number of people you are booking for. Pure gouging.

 

[markis10]

I hate to defend QF but...

From what i read somewhere the methodology used was screwy to make QF look a lot worse than they are. It compared revenue generated from ticket sales compared to revenue generated from non ticket sales.

QF make a lot of money from their FF program. Economically they are a loyalty scheme with planes attached in terms of what does and doesn't make them money. I think the extra revenue included here is from their FF program not from fees and charges.

[NOTE: i have made no effort to confirm this but i did read it somewhere credible. Can't find the link. Could be wrong. YMMV]

Your on the money 777 looking at the source material for the article, not sure why News did not pick that up :

Qantas disclosed “ancillary revenue” of A$334 million (€252 million) from traditional à la carte sources. However, it is the Qantas Frequent Flyer Programme that really piles on the profits. Revenue posted by the programme was A$1.108 billion (€835 million) for 2010. Points in the programme have seemingly gained the status of official currency through partnerships with major Australian retailers and banks. With 7.2 million members, that’s a stunning A$154 (€116) for every programme member.

 

[TonyHancock]

http://www.australianfrequentflyer....rogram/qantas-earns-over-1-billion-30543.html

Is this the same article? It looks like it.

Interesting to see the different approaches to it.

 

[NM]

I have to wonder if the "non-flying" charges include YQ Fuel Fines?

 

[anat0l]

If they use any kind of card they will be charged $7.70 for a domestic booking, and $60 for an international booking.

Holy toledo! The credit card charge for international has doubled?!

QF have been fourth for total revenue two years in a row. And how did EK make this year's list?

As a percentage of total revenue, QF doesn't even make the list. What the?