We need to Rebuild the Qantas Brand - Joyce

[ethernet]

Qantas CEO Alan Joyce says airline needs to rebuild its brand
Don't like the article - but the comments below are telling.
One person mentions a US airline 'fixing' missed connections fault free. I suggest that's a good idea.

and this
Jetstar, not Qantas, as our national airline? Stay tuned
Looks like a press release of a puffed up person massaged into 'news'

My thoughts are good airline, good price and good service and consistent, although some add lounge and FF miles into that criteria. Fail enough, and I'll look elsewhere.

So who let the Qantas brand slip? (although BA have a much worse perception).Wasting passengers time (delays) is another preventable.

The fix should include a new 'model' and applying operations research to outcomes, and fixing problems at the detail level, not buying PR to wallpaper over the cracks.

 

[cove]

That is hard when you dont come from a full service background.
Running a LCC is not the best background for rebuilding the flagship.
I would put him back in charge of Jet*.

 

[oz_mark]

Isn't this just putting some flesh onto their statements about rebuilding the image a month ago? http://www.australianfrequentflyer....s-revamp-international-brand-image-27623.html

 

[Oneworldplus2]

My thoughts are good airline, good price and good service and consistent, although some add lounge and FF miles into that criteria. Fail enough, and I'll look elsewhere.

Check out the pricing.
When you select those dates, you end up with the same metal. Code-share, visa-versa. Same points and SC's. $220 difference for just using a competitor (cheaper). How does that work?

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[Kendall Roy]

Boy would things be different if JB took the helm at QF instead of DJ!

(IMO)

 

[JohnK]

Who is Joyce again? A person who has failed at other airlines now trying to run a premium airline like a LCC. Please enough of the jokes....

 

[anat0l]

Who is Joyce again? A person who has failed at other airlines now trying to run a premium airline like a LCC. Please enough of the jokes....

Now who was saying that I was being OTT re: whether Joyce should be allowed to live? (No JohnK I'm not implying it was you)

 

[JohnK]

Now who was saying that I was being OTT re: whether Joyce should be allowed to live? (No JohnK I'm not implying it was you)

I have nothing against Joyce but firmly believe that Qantas needs a new CEO (preferably someone with experience in running a successful airline) if it wants to survive.

I can easily see Qantas suffering the same fate as Ansett if this guy is around for too long....

 

[oz_mark]

Keep in mind that the current international strategy is one that was put in place many years ago - when the competitive environment was different. The coming of the middle eastern airlines, with their ability to funnel through their hubs into multiple destinations in Europe is not something that Qantas seems to have an answer to.

One aspect of the current strategy is basically get them to LHR and then fan out on an alliance airline. The current strategy is quite Sydney centric.

It seems reasonable for a CEO to question whether it needs a rethink.

 

[browski]

Well, how about these Qantas changes.....especially no more QF metal to Europe.

1. BNE/SYD/MEL - BOM QF and then BOM-Europe on BA/Kingfisher/Finnair/Air Berlin etc
2. BNE/SYD/MEL - DXB on QF,then codeshare everywhere else from there on anything else.
3. BNE/SYD/MEL - PVG/PEK on QF, then codeshare everywhere else from there on anything else.
4. BNE/SYD/MEL- DFW on QF, then codeshare everywhere else from there on anything else

Ditch SIN, BKK and HKG as anything other than a destination; no onward flights to UK/EU
TransTasman - buy Air New Zealand.

You know it makes sense.

 

[Oneworldplus2]

The coming of the middle eastern airlines, with their ability to funnel through their hubs into multiple destinations in Europe is not something that Qantas seems to have an answer to.

Not only QF, but a lot of other airlines too.

Emirates Leaves Rivals in Slipstream

Flying High in Dubai: Emirates Leaves Rivals in Slipstream - SPIEGEL ONLINE - News - International

 

[Sprucegoose]

The middle eastern airlines won't appreciate non stop services if that ever eventuates. You only really go there if you have a need to?

 

[cove]

Well Sprucegoose are you trying to say the best part of the Middle East is flying over it?
The 787 and other new models could easily marginalise the Middle East for Australians wanting to get to London and Europe.

 

[JetLagged]

Not only QF, but a lot of other airlines too.

Emirates Leaves Rivals in Slipstream

Flying High in Dubai: Emirates*Leaves*Rivals in Slipstream - SPIEGEL ONLINE - News - International

I think that we should always factor in when talking about many middle eastern airlines exactly who owns them. Qantas is a private company - many of the Middle Eastern and Asian airlines are a government company (albeit through a directly owned company). Investment, subsidies, tax breaks and concessions etc are massive.

Like for like is the best comparision - unless the Australian Government wants to make the same incentives and assistance to Australian-owned airline/s. I don't like what Joyce is doing to Qantas any more than most other travellers - but governments increasingly seats on a limited market is not helping anyone, either. That, I feel, is the greatest hazard that could end up with Jet* being the new Qantas - and, if it does, it will mean I won't fly with them and take my dollars elsewhere.

 

[Nigelinoz]

Todays Business Spectator is flagging a possible joint venture between QF and a Chinese carrier.
BREAKFAST DEALS: New Qantas horizons? | Supratim Adhikari | Wheels and Deals | Business Spectator

The dogfight between Qantas and Virgin Blue Holdings looks headed for Asian skies with both airlines now reportedly on the lookout for alliances with their Asian peers. According to Fairfax newspapers, the “Flying Kangaroo” is on the hunt for a partnership with a major Asian airline, with China the key battle ground. Qantas boss Alan Joyce has flagged that the airline’s management was exploring a possible joint venture agreement with a Chinese carrier to revitalise its ailing international services. The list of potential partners includes fellow Oneworld global alliance member Cathay Pacific, along with Air China, China Eastern, China Southern and Hainan Airlines

Virgin Blue Holdings is also setting its sights on Asian skies with Virgin boss John Borghetti working to forge an Asian alliance of his own. Virgin’s deals with Air New Zealand and Etihad Airways have already crossed the line and there’s a good chance that it US tie-up with Delta Airways will also get the tick. With these under its belt Asia seems a logical option and The Australian Financial Review reports talk that the airline is on track for a possible deal with Singapore Airlines. The paper adds that Virgin has also opened channels of communications to other carriers in the region. A successful alliance between Virgin Blue and Singapore Airlines will be a major blow to Qantas.

Cheers
N'oz

 

[albatross710]

International travel has changed dramatically. Not everyone wants to go to LHR or the UK. For me, using SQ and how they fan out into Europe with reasonably quick connections is a big advantage. I want to get to MXP, AMS and ZRH with the minimum of stops and transit time.

Would QF be better with smaller aircraft taking Aussies directly into Europe?

Domestically my number one requirement is just to arrive on time with my bags.

Alby

 

[JohnK]

Not easy to put this into words without sounding offensive but we are all entitled to an opinion.

The Chinese airlines simply do not rate anywhere near legacy airlines. Some may well be full service carreirs but are really nothing more than LCCs.

Perhaps I am looking at this blinkers on but I do not believe a partnership with Chinese airlines is what we really need in Australia.

But then the demographic in Australia is changing rapidly and I may well be in the minority and Australia will more than likely be a colony of China in the not too distant future.

 

[oz_mark]

Perhaps I am looking at this blinkers on but I do not believe a partnership with Chinese airlines is what we really need in Australia.

One could argue that　ＣＸ is a Chinese carrier．　I　know CX and QF have not been the best of pals, but surely QF could utilise the CX network into China．

As for DJ, hurry up and let us know

 

[JohnK]

One could argue that　ＣＸ is a Chinese carrier．　I　know CX and QF have not been the best of pals, but surely QF could utilise the CX network into China．

CX may well be a 'Chinese' airline but has a totally different mentality that was built up over many years run by western standards and more than likely by westerners. A CX and QF merger would be excellent. We then get the route network and better customer service mentality.

Not that I am saying Westerners are better but they have a much higher regard for service and safety. And let's not get started on the possibility of Chinese aircraft on the QF domestic fleet. I have enough issues with all the Chinese manufactured things I buy now.

[Way off-topic]
Remember the beautiful stainless steel can openers of old? Still have a few around. Last a long time.

Look at the new cheap ones that are supposed to open a can easily. They rust in less than a year and are very hard to use.
[/Way off-topic]

 

[Must...Fly!]

One would suggest Dragon Air being a likely candidate.