Qantas unveils the biggest changes to status in program history

[sudoer]

Qantas. Ultimately it must benefit the company (its a commercial enterprise) and no matter whether the punters understand it or read the fine print, they'll be governed by it.

For me, its overall positive.

I agree. The points game is a battle of constant change, nearly always for the worse. In the scheme of how far Qantas could have taken the changes, I am not upset by this 'new normal' for the next 5-10 years.

 

[MEL_Traveller]

Qantas. Ultimately it must benefit the company (its a commercial enterprise) and no matter whether the punters understand it or read the fine print, they'll be governed by it.

For me, its overall positive.

Even k switched off after I started reading the FAQs which stated something along the lines of ‘you can earn status credits on the ground if you meet targets’.

So I’m going to have some sort of target set, like my everyday rewards or flybuys, which I then have to track, or see increase over time?

Too complicated.

 

[Mr_Tee]

Said cards already exist. Qantas Money Credit Cards, issued by NAB.

I know that. But they need to either (a) "enhance" the existing products, or (b) develop a new product. Either way, they should put the new product concept in front of the banks to get the best deal.

I wouldn't necessarily assume that QFF will put the "on the ground" SC earn capability straight onto an existing product and leave it as it is. There would be some logic in investigating how this could be created and marketed as a "sub-premium" or "premium" card rather than a generic "entry-level" card product.

If the data from their trial run last year on "on the ground" SC earn shows what I think it might show, the card could be highly desireable to their target audiences and as such could be developed to aim at the premium end of the spectrum.

And if this is the case, then QFF should retain as much control over the branding and IP that attaches to the product so they capture the full benefit from premiumisation of the product, rather than be captive to one bank and share larger chunks of the spoils with them.

 

[sudoer]

So I’m going to have some sort of target set, like my everyday rewards or flybuys, which I then have to track, or see increase over time?

Too complicated.

Nope, you don't have to. You can earn SC the good old fashioned way.

SC on the ground only accounts for 140 SC across 10 categories. At most, EDR will account for 20 SC. So just ignore it and fly.

 

[RooFlyer]

Nope, you don't have to. You can earn SC the good old fashioned way.

Agree. Being an old codger, I only earn QF SCs by flying. (My CC spend goes to Virgin.).

I read the rollover and new retain hurdle FAQs and am pretty happy with things. Oh, also the banked Plat years. I like that!

 

[MEL_Traveller]

Nope, you don't have to. You can earn SC the good old fashioned way.

SC on the ground only accounts for 140 SC across 10 categories. At most, EDR will account for 20 SC. So just ignore it and fly.

I get that, But if QF is trying to engage customers, and get more spend, it’s looking too complicated for me. So I won’t even bother.

Why be coy about SC earn on the ground and meeting targets and so on? Just be upfront, present the information easily, and let me engage.

 

[sudoer]

Why be coy about SC earn on the ground and meeting targets and so on? Just be upfront, present the information easily, and let me engage.

I don't think it's intentional. They would have at least 10 commercial partnerships (probably/hopefully far more) that would need to be finalised before the details are announced.

 

[elanshin]

I get that, But if QF is trying to engage customers, and get more spend, it’s looking too complicated for me. So I won’t even bother.

Why be coy about SC earn on the ground and meeting targets and so on? Just be upfront, present the information easily, and let me engage.

They did last year and a lot of people engaged. So they are keeping it. Its actually a pretty normal situation where it passed trial test with flying colours so they're keeping it.