Agree - each year it is a hopeless joke.
In my little suburb of Castlecrag only about half the small Businesses who accept Amex are shown.
ALL earn the $10 tho it seems.
I've been an Amex merchant for 30 years - I had to phone them last month to ensure I was added to the map.
For a tech savvy company, they are absolutely clueless with this promo.
I do not get it with Amex. CAPPING this, and Targeting this, is just Dumbsville.
They do print ads, TV ads, and ads on website and merchant point of sale. THEN masses of cardholders can't use it!
Specify all cards must be Registered by say midnight AEDST Nov 3 etc, makes far more sense.
Only a small % of cardholders ever bother with these, and setting a TIME to Register, makes Amex then look vaguely organised to all others
Right NOW their ad-hoc promo has probably pIssed off more cardholders than it pleases.