I must admit with the price of the tickets, I expect good service and a quality product and sometimes do have to shop around to get it katiebell.
It is really disappointing when I book a flight based on previous great experience only to find that the airline has degraded the product between flights
Another aspect of this is how much national character/pride an airline demonstrates. For example, BA stock British products where ever possible (e.g. Highland Spring bottled water, Fever tree mixers, Molton Brown and now Elemis amenity kits, snacks and now English sparkling wine in F); Swiss make a big deal about Swiss produce etc and Air NZ about a showcase for all things NZ. QF, on the other hand, just have anything (e.g. US water on a flight ex MEL to LHR, foreign amenity kits, bag & contents, NZ wines at time etc etc: not really the spririt of Australia). It is only in teh last year or so that the spa in MEL & SYD Flounges have Australian brands