Isochronous
Established Member
- Joined
- Dec 18, 2009
- Posts
- 4,679
I think the reason PE has little success for QF is lack of advertising. QF actually offers a great product, much better then most airlines but the problem is not people don't know about it.
I have many friends who fly to Asia with QF and they automatically book either Y or J. When I ask why they don't consider PE the answer is usually: 'isn't it just a normal seat with some extra legroom? Why should I pay extra for that?'
This is obviously incorrect and when I try to explain the PE product is closer to J in terms of service and comfort with a price much closer to Y I always get looks of disbelief.
This is such a great product but if people are not aware of it, they will simply not book it.
Exactly. But instead millions are splurged on Jetstar TV ads or train station billboard for Jetstar in HK instead of promoting QF services and the new QF lounge in Asia's number 1 business city. Idiots.