Virgin Blue and its name

[scibo10]

Have started this poll as it would be interesting to see whether frequent flyers are wanting a complete, partial or no rebrand to DJ.

I have allowed the ability for multiple selections.

 

[samh004]

V Australia or nothing at all. I don’t think Virgin australia sounds that great! Plus, how much are they paying for naming rights anyway? If it’s a lot, and going to rise, better to just pick a new name I think.

 

[notzac]

+1 rebrand needed. I prefer V Australia over Virgin Australia, but that's just me.
Maybe Ansett Australia is available for a reasonable fee?

 

[Flashback]

+1 rebrand needed. I prefer V Australia over Virgin Australia, but that's just me.
Maybe Ansett Australia is available for a reasonable fee?

Surely you jest

I agree with V Australia sounding a lot better, though....

 

[docjames]

In order of preference (number of >'s indicating degree of preference)

Rebrand >> V Australia >>> V Pacific >>>> Virgin anything

 

[drewbles]

I hear Ansett is going pretty cheap as a trademark

That would be interesting though, if they did that

 

[Dee Thom]

+1 rebrand needed. I prefer V Australia over Virgin Australia, but that's just me.
Maybe Ansett Australia is available for a reasonable fee?

Or perhaps Compass 1, or Compass 2. Kendall Airlines, Impulse etc, etc.
For me VA is top choice.

Cheers Dee

 

[browski]

+ 1 for V Australia.

 

[docjames]

Or perhaps Compass 1, or Compass 2. Kendall Airlines, Impulse etc, etc.
For me VA is top choice.

Cheers Dee

Wonder if QF own the impulse trademark?

 

[samh004]

I’d love to know which 13 members chose Virgin australia, seeing as they clearly didn’t see the need to comment any further…

 

[Fantic125]

Trans Atlantic Airlines? (TAA)

 

[stuartfaz]

Virgin Pacific > Virgin Australia > V Australia > Virgin Blue > Rebrand > V Pacific

Regardless of the second word they're colloquially known as just 'Virgin' so I think you'd be silly to lose that.

 

[StevePER]

Virgin Pacific > Virgin Australia > V Australia > Virgin Blue > Rebrand > V Pacific

Regardless of the second word they're colloquially known as just 'Virgin' so I think you'd be silly to lose that.

Virgin Pacific is too east coast centric for my liking.

 

[Sequel]

Virgin Pacific is too east coast centric for my liking.

Is there another coast?

 

[serfty]

Virgin Indian?
Virgin Bight?
Virgin Arafura?
Virgin Tasman?

 

[Dee Thom]

Could name it after the new CEO

J.B. Flight and Sound

Cheers Dee

 

[pauly7]

Mmm its a tough time for DJ.

SQ are not even negotiating, DJ are actually at the moment fighting it out with SRB.

DJ want a single brand - that's public knowledge. DJ pay significant coin to Virgin to use Virgin. The issue is that SRB is still a shareholder and is demanding royalties from the use of the letter V because of its implied value derived from his own brand Virgin (although at this point he does not own the trademark V I believe).

SO sticky situation and the re-brand has been pushed out to probably next year.... The only winners here are the lawyers and QF!

I imagine the probable outcome will be DJ allowing Virgin to buy the V trademark and getting a reduced royalty rate.... I understand SRB's argument against DJ still paying them $.... but think its a pity that they can't sort it out quickly and not leave the business hanging for months....

 

[dajop]

Virgin Indian?
Virgin Bight?
Virgin Arafura?
Virgin Tasman?

Borrow a leaf out of bygone era of travel .... V Indian Pacific .... or simply Indian-Pacific. Oh GSR might not like that. Nor might Air India.

 

[NM]

Could name it after the new CEO

J.B. Flight and Sound

Or J.B. Hi Fly

 

[docjames]

I imagine the probable outcome will be DJ allowing Virgin to buy the V trademark and getting a reduced royalty rate.... I understand SRB's argument against DJ still paying them $.... but think its a pity that they can't sort it out quickly and not leave the business hanging for months....

I say just go a total rebrand and dump the royalties to Branson. The one-off cost of the rebrand would be less than the annual royalties.....