ff-jr
Member
- Joined
- May 2, 2009
- Posts
- 114
Haven't seen any mention of this around here, but thought it was worth drawing attention to. Virgin has begun hiring for a number of new roles under the VA and VFF brands as part of a "digital transformation."
"Currently we’re going through a ground breaking transformation with a renewed focus on our digital presence and member experience. At the core of our journey, we’re building from the ground up, bringing to our program to life by developing new digital experiences across web and native apps under a Digital Transformation Program."
Another listing details "Our focus is to build engagement in our key customer journeys through a new web and mobile experience utilising world class platforms and emerging technology to become Australia’s most loved loyalty program. We have secured our investment and begun planning and scope to transform our digital experience for good."
My understanding (through a working relationship) is that there's a huge emphasis on VFF becoming "best in class," including heavily expanded partnership opportunities and potential program/ops-based changes.
Thoughts? Suggestions? Wishlist? Discuss
"Currently we’re going through a ground breaking transformation with a renewed focus on our digital presence and member experience. At the core of our journey, we’re building from the ground up, bringing to our program to life by developing new digital experiences across web and native apps under a Digital Transformation Program."
Another listing details "Our focus is to build engagement in our key customer journeys through a new web and mobile experience utilising world class platforms and emerging technology to become Australia’s most loved loyalty program. We have secured our investment and begun planning and scope to transform our digital experience for good."
My understanding (through a working relationship) is that there's a huge emphasis on VFF becoming "best in class," including heavily expanded partnership opportunities and potential program/ops-based changes.
Thoughts? Suggestions? Wishlist? Discuss