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Southwest's All-New Rapid Rewards
Southwest Airlines has upgraded its popular Rapid Rewards frequent flyer program to "The All-New Rapid Rewards." The extreme makeover includes an accrued point system (converting your current flyer credits to points) that comes with no blackout or expiration dates.
[FONT="]Sound too good to be true? Compare this new reward program with other frequent flyer programs and judge for yourself.
.... and another article.
[/FONT]By Roger Yu, USA TODAY
Southwest revising frequent flier program.
Southwest Airlines will introduce a new loyalty program today that rewards its high-spending customers and injects more flexibility into redeeming awards.
The program, which takes effect March 1, converts Southwest's current credit model into a point-based system, introduces membership tiers, offers international flights by other carriers as awards and removes restrictions on the number of Southwest seats available for redemption.
Customers who buy "Business Select" tickets, the most expensive fares that come with perks like priority boarding and free drinks, will get 12 points for each dollar spent.
The airline's "Anytime" fares, which are fully refundable, earn 10 points per dollar. And Southwest's "Wanna Get Away" tickets, which are the cheapest, will deliver six points per dollar. [FONT="]
[/FONT]
Southwest Airlines has upgraded its popular Rapid Rewards frequent flyer program to "The All-New Rapid Rewards." The extreme makeover includes an accrued point system (converting your current flyer credits to points) that comes with no blackout or expiration dates.
[FONT="]Sound too good to be true? Compare this new reward program with other frequent flyer programs and judge for yourself.
.... and another article.
[/FONT]By Roger Yu, USA TODAY
Southwest revising frequent flier program.
Southwest Airlines will introduce a new loyalty program today that rewards its high-spending customers and injects more flexibility into redeeming awards.
The program, which takes effect March 1, converts Southwest's current credit model into a point-based system, introduces membership tiers, offers international flights by other carriers as awards and removes restrictions on the number of Southwest seats available for redemption.
Customers who buy "Business Select" tickets, the most expensive fares that come with perks like priority boarding and free drinks, will get 12 points for each dollar spent.
The airline's "Anytime" fares, which are fully refundable, earn 10 points per dollar. And Southwest's "Wanna Get Away" tickets, which are the cheapest, will deliver six points per dollar. [FONT="]
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