SIM kills global roaming with local numbers (article)

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markis10

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SIM kills global roaming with local numers


A new international mobile operator called Tru, which provides domestic call charges for calls made overseas, started operating on Australian shores today.
tru_1.jpg
(Credit: Tru)

The operator, which is piggybacking on the Optus network as part of a wholesale agreement, is able to keep roaming costs down via a patented SIM card, which can be assigned multiple numbers. It gives customers a local number for each of the countries the company has launched in: US, UK and Australia.
"Contacts in the UK can always reach you on your UK number, and contacts in the US can reach you on your US number, wherever you are — without them ever paying the cost of an international call," said Tru chief executive Geraldine Wilson in a media statement released today.
For 220 other countries that aren't part of this small network, the SIM card can still be used, but roaming rates are applied. The service will soon also be rolled out to Hong Kong, Netherlands and Spain in the coming months, with plans to be in 20 countries by 2011.
"The big difference is that we are building a global mobile network, we will be the first global network operating in the UK, USA and Australia. What it means is that we essentially have control over both ends of the transmission," Tru managing director Ben Pullen added, explaining that this meant that they are able to offer lower-cost services to customers.
Customers are able to purchase data, voice and text bundles that can be used across the countries in which it's launched. The company has said that its prices will provide over 80 per cent savings on current telco operator roaming rates. In a further 30 European countries, savings of 30 and 60 per cent can be achieved, according to Tru.




Read more: SIM kills global roaming with local numbers - Communications - News
 
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Looks interesting.

Although I have a 02 account prepaid sim for UK
and I roam on my Aussie sim in the US -and have a virgin mifi for data there.
 
If it works well, and cheaply/reliably (haha) in the UK, Australia and Hong Kong alone, I’d be keen to switch to them. Although I’d want to keep my old number too. Looks promising either way.
 
I worked out the cost.
For me data is more important then calls as I have skype whenever I want it with data.

100mb in the US equals $38.00 (@.38c per/mb).
And my Virgin Mifi is $40 for Unlimited for 5 devices
(MiFi 2200 Intelligent Mobile Hotspot | Virgin Mobile)

In the UK I can do an O2 sim for 10GPB with almost unlimited data.

I guess it would be handy for those who run businesses
 
Nice idea, Ive stuck with 3 so far as I can roam in countries they ate in at good rates for calls and data
 
I think this could be great for people who move to iPads/iPhones over blackberries as the roaming charges are a killer.

It would be great to have a global SIM which I could use anywhere at only a marginal premium of local SIMS.

I am planing my trip o the UK and will have to get a prepaid SIM for that trip when I arrive (well two actually).
 
It is a great concept. If it can get to the point of being price-competitive with a local SIM, I'd be all over it for convenience.

Having said that, I was surprised at how easy and cheap it was to get a local data SIM in Italy recently. Wandered into a TIM shop and walked out with a 3G data SIM with 100hrs of prepaid usage and no data limit for thirty-something euro. No contract, no need for a credit card (we paid in cash), virtually no paperwork, nothing. It easily lasted our 4 weeks in Italy, and reception was excellent everywhere we went.
 
Tru are actually using Jersey Telecom's Optus roaming agreement for this one i'd imagine ;)

"Contacts in the UK can always reach you on your UK number, and contacts in the US can reach you on your US number, wherever you are — without them ever paying the cost of an international call," said Tru chief executive Geraldine Wilson in a media statement released today.

They've been doing that for quite some time. We were the first to launch it (called Dual IMSI) and there are also other products afoot from us as well.

It's a great market to be involved in. There's actual innovation and interesting things happening to reduce roaming rates, seeing as the networks have zero interest (too much of a cash cow for them; why should they try and compete... at the moment at least!) in doing so.
 
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Tru cuts data roaming for Aussie travellers

Tru cuts data roaming for Aussie travellers - Telco/ISP - Technology - News - iTnews.com.au

Targets frequent US and UK visitors.


Mobile virtual network operator Tru has launched in the Australian market, providing travellers to the US and UK with data roaming for 10 cents a megabyte.


The company based its value proposition on providing "local rates for calls, texts and data within its network".


Customers were provided with local numbers "for any or all of the countries within the Tru Network, making it easy for contacts to stay in touch without footing international call charges".


Consumers could access flat local voice and data rates in Tru's three countries of operation by paying a "membership" fee of $15 a month, which came with a $15 credit.


There was an option to dispense with the monthly fee but the call and data costs were higher.
 
This is the same product that is sold in the Qantas In Flight shopping.

When I looked at it a few months ago, the SIM cost $20 to buy and you had to choose either a US or UK number. You then had to pay an additional $8 per month if you wanted a local number in the other country.

At the time I looked call rates were OK but data cost was high(ish).

Might have to have another look. :cool:
 
At the time I looked call rates were OK but data cost was high(ish).

Might have to have another look. :cool:


AUD$0.12 per minute calls UK to Australia landline numbers seems good, 0.30 for mobiles. Data is .15 per MB.
 
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