QF Marketing Fail

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PaulC83

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Jan 27, 2009
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Not that exciting but I just got an email from QF alerting me to the fact that the VISA Card I have can have an additional AMEX attached, and included a graph of my points for the last 6 months and saying I could earn so many more!

Obviously there automated email system doesn't look to see that 90% of those points were earned with my QF co-branded AMEX, and that the VISA is only used for where AMEX isn't available/practical. Silly QF.
 
QF dont have visibility into what cards earned the points, only which financial organisation purchased points off them in your name. It would be a breach of privacy for them to be made aware of what you did in terms of actual card use to get each and every point.

Marketing Fail - No
Privacy Win - yes
 
Obviously there automated email system doesn't look to see that 90% of those points were earned with my QF co-branded AMEX, and that the VISA is only used for where AMEX isn't available/practical. Silly QF.

The system also seems to have a bug when > 10,000 points were earned in a month - because it truncates digits.

eg: 10,400 becomes 400 points.

:)
 
Interestingly when I got home last night I had an ANZ letter asking me to activate my AMEX, now that is a marketing fail given I have had it activated and being used since late last year, however the bonus 1 point per $1 offer until July 16 is appreciated :)
 
The Frequent Flyer Concierge team takes the hard work out of finding reward seat availability. Using their expert knowledge and specialised tools, they'll help you book a great trip that maximises the value for your points.

AFF Supporters can remove this and all advertisements

QF can definately see if points are being made through amex or the visa/mc ... for example my ANZ points post separately to QF.

ANZ AMEX xx_xx_x
ANZ Visa xx_xx_x
 
QF can definately see if points are being made through amex or the visa/mc ... for example my ANZ points post separately to QF.

ANZ AMEX xx_xx_x
ANZ Visa xx_xx_x


Yes they can see by type but not actual card, for instance it may be a supplementary card being used to acculmulate the points.
 
On my QF account,

Once a month;
WESTPAC EARTH; "insert number of points"
If a book a Qantas flight, using Earth;
WESTPAC EARTH QANTAS BONUS; "insert number of points"


Every few weeks;
EVERYDAY REWARDS WOOLWORTHS SUPERMARKETS; "insert number of points"

The Woolworths Rewards does break if down to what chain you earned the points from though; (I'm pretty sure that this would be seen on A LOT of AFF MEMEBERS! :))
"EVERYDAY REWARDS BWS"

Although, l have to be honest, BWS does seem expensive to me, l usually shop at Dan Murphy's, or Vintage Cellards when they have specials on.
 
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