re the f&b and QF J catering (domestic). honestly over the years I eat less and less inflight (except out of OOL lol). Mostly because I fly 2-3h flight sectors max or less eg MEL-ADL/SYD/BNE. Longest flight I have coming up bar a transcon(which I will eat on for better or worse) is MEL-CNS which is around 3h or so iirc. Point being that can either eat in lounge before, or get something else on the ground. I'll survive without whatever food in flight. Sometimes I just drink water or wine on a flight maybe with the salty "count the nuts" mix. Or sometimes the soup is a decent snacky option with sourdough. I don't decide if I will or won't fly based on the food on a 2 hour flight, because it is not the priority and if the options sound poor well I'm happy to pass and organise food for myself.
Each to their own I guess that's just me. I mean flying J is more than the food, and it's sure why we don't fly.. there is the point of going from one place to another in a tube.
I bet if I asked "Would you prefer spirits back in J OR a much better quality food offering" you'd have many split opinions (yes we all want BOTH
)
imo