New Flight Centre captain

[albatross710]

Somewhere over the last week I noticed a Flight Centre print advert and they had a new 'captain'. This is their third advertising captain that I'm aware of.

I recall a discussion with one of their advertising suppliers a few years ago whom talked about the effectiveness of having the 'captain' appear in all their advertising. When the captain is in the adverts they work. Without a captain, they don't have the same effect.

Current advertising captain


Replaced captain



Couldn't find an online pic of the preceding captain



The real captain



Disclaimer: I'm not associated with Flight Centre but I did last purchase a fare from them in 2003!

 

[markis10]

The old captain got a job with Lion air.

 

[Mal]

They got sued by the first "captain" didn't they? He was dropped for a "younger model" IIRC, and there was some press about it. Around 2000 perhaps?

 

[albatross710]

They got sued by the first "captain" didn't they? He was dropped for a "younger model" IIRC, and there was some press about it. Around 2000 perhaps?

Sounds familiar. I think that is why I'm aware of it as I can't imagine it was a decision they wanted to make again.

That tip did help me find a pic of the original captain



Flight Centre Australian TV ad (old school 90s version) - YouTube

 

[Mwenenzi]

The Flight Centre captain lost his 3 strips at some time in the past. Earler add's of "replaced captain" had strips IIRC

 

[markis10]

The Flight Centre captain lost his 3 strips at some time in the past. Earler add's of "replaced captain" had strips IIRC

Was caught makiing a booking directly with the airline!

 

[turnip666]

I went to primary school with the replaced captain....he is over 50 now. Ancient......:-(

 

[albatross710]

I went to primary school with the replaced captain....he is over 50 now. Ancient......:-(

I prefer to think "Just coming into his prime."

 

[turnip666]

That's the lie I keep telling myself too.

 

[Saab34]

From memory the replaced Captain is a senior Captain at Tiger.

 

[codash1099]

From memory the replaced Captain is a senior Captain at Tiger.

Really? I thought it was Bert Newton.

 

[RailFlyer]

Some people are frightened of clowns. For me it is the flight centre captain, there is just something so wrong about that smile. *Shudders*

 

[SteveJohnson]

This 'captain' looks a bit more believable than the previous two, I reckon, although maybe he is too 'Hollywood handsome'. But the one they just dropped, looked way too young to me.

 

[MASTEMA]

The recently replaced Captain was the fourth since the role commenced in 1988 and held the position for 10 years. He is also the only ‘real’Captain (a very experienced international captain, senior check captain, executive airline manager and holds a master’s degree). All of the others were/are part-time actors. I will leave you to decide who brought credibility and reality to the role.
It also seems that someone with a grudge has been photoshopping the previous Captains image. Here is a real photo!

 

[albatross710]

The recently replaced Captain was the fourth since the role commenced in 1988 and held the position for 10 years.

Welcome to the forum. Thanks for the well sourced update.

 

[MASTEMA]

My pleasure. Interesting forum!

 

[turnip666]

PS...I remember from school days that flying was all he wanted to do........ 35 years later I am still making those choices!

 

[turnip666]

The recently replaced Captain was the fourth since the role commenced in 1988 and held the position for 10 years. He is also the only ‘real’Captain (a very experienced international captain, senior check captain, executive airline manager and holds a master’s degree). All of the others were/are part-time actors. I will leave you to decide who brought credibility and reality to the role.
It also seems that someone with a grudge has been photoshopping the previous Captains image. Here is a real photo!
View attachment 16151

Mastema....are you Mick?

 

[eckorock]

The recently replaced Captain was the fourth since the role commenced in 1988 and held the position for 10 years. He is also the only ‘real’Captain (a very experienced international captain, senior check captain, executive airline manager and holds a master’s degree). All of the others were/are part-time actors. I will leave you to decide who brought credibility and reality to the role.
It also seems that someone with a grudge has been photoshopping the previous Captains image. Here is a real photo!
View attachment 16151

mate that is an epic reply! you should get on the panel of QI.