Mexico's extravagant bid to lure back tourists

[NM]

From news.com.au:

MEXICO has launched a multimillion-dollar campaign dubbed Mexico's Alive to kickstart the tourism sector after swine flu scared away many visitors by killing 80 in the nation.

International stars, including Spanish tenor Placido Domingo, Mexican film actor Diego Luna and soccer player Rafael Marquez, from FC Barcelona, are taking part in adverts for the campaign launched by President Felipe Calderon.