OK, I didn't know where to put this, here or in the Humour section, but it does provide some interesting insights.
In these COVID times, it appears that an Icelandic artist by the name of Odee generated 10,000 instagram followers and 6,000 booking enquiries by launching a website and issuing press releases for a new airline by the name of Mom Air, which was never going to exist. The project was to "show exactly how obscure our reality is".
Interesting read:
edition.cnn.com
And the website
momair.is
(translated):
translate.google.com
In these COVID times, it appears that an Icelandic artist by the name of Odee generated 10,000 instagram followers and 6,000 booking enquiries by launching a website and issuing press releases for a new airline by the name of Mom Air, which was never going to exist. The project was to "show exactly how obscure our reality is".
Interesting read:

The spoof airline that could actually predict the future of travel
Iceland's new carrier Mom Air offered free seats on every flight, standby tickets and fares subsidized by hotels. It was a spoof, conceived by an artist -- but aviation industry insiders say some of his ideas were good

And the website

Heimasíða flugfélagsins MOM air
MOM air er ofur-lággjalda flugfélag með höfuðstöðvar á Íslandi sem mun flytja farþega til og frá landsins. Helstu áfangastaðir okkar eru á meginland Evrópu og BNA.

(translated):

Heimasíða flugfélagsins MOM air
MOM air er ofur-lággjalda flugfélag með höfuðstöðvar á Íslandi sem mun flytja farþega til og frá landsins. Helstu áfangastaðir okkar eru á meginland Evrópu og BNA.
