trippin_the_rift
Established Member
- Joined
- Apr 2, 2006
- Posts
- 3,933
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I do not believe this was done purely by HSBC - I suspect Star Alliance had a big part in the design of the scheme. They would not have done this if it were likely to be to the detriment of their members. They see this as a good opportunity, although only time will tell whether it works out for them.
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I really cannot see how a Star Alliance card could be beneficial for existing Star Alliance airlines but be detrimental to VA were they to join.
There is also Visa and another Singaporean company involved in the card.
This new article sums up nicely the 'brand test' Star Alliance is having in oz, and I probably agree that it will ultimately not be great but that doesn't matter much because HSBC will own the customer, and it will be a customer they've managed to switch over from a competing bank/airline product.
Banks will embrace anything if the rewards cost is lower than QF and VA.
So if this product means that other points are cheaper than the incumbents.... it will be welcomed and pushed by the bank.
Star Alliance Has a New Credit Card and It's Probably Doomed
Why is it so complicated?
www.theairlineobserver.com