This article is a couple of months old now, but I don't think it's been posted before:
Breast Implants Cost 120 New York Flights for Finnair Flyers - Bloomberg.com
Breast Implants Cost 120 New York Flights for Finnair Flyers - Bloomberg.com
Nov. 13 (Bloomberg) -- First it was free flights, hotel rooms and magazine subscriptions. Now, Finnair Oyj, Finland’s biggest airline, has a new idea for attracting frequent flyers: free plastic surgery in exchange for air miles.
Breast implants, hair replacement surgery or a face-lift performed by the Nordstroem Hospital in Helsinki are among the newest offerings in the carrier’s Finnair Plus loyalty service, according to the program’s Web site.