MDEB
Newbie
- Joined
- May 18, 2026
- Posts
- 1
Dear Velocity Frequent Flyer Team,
As a loyal Velocity Gold member, I am increasingly frustrated that Family Pooling only recognises points, not meaningful Status Credit loyalty.
Families can spend thousands of dollars each year flying with Virgin Australia, yet status recognition is still focused almost entirely on solo business travel. The current system sends the message that household spend counts for revenue, but not for loyalty recognition.
Many families deliberately choose Virgin Australia out of loyalty, but if that loyalty is not recognised in a meaningful way, customers will naturally start choosing better value flight options instead.
I understand status benefits have a cost, however there should be a better balance that recognises total household loyalty and spend — not just individual flying activity.
With the limited number of Virgin lounges in regional and tourist destinations, the actual cost impact of benefits such as priority boarding would appear negligible. From a customer perspective, this decision seems counterintuitive when considering the cost-benefit return on investment of retaining loyal family customers.
Even modest improvements to family status recognition would go a long way toward retaining long-term loyal customers.
As a loyal Velocity Gold member, I am increasingly frustrated that Family Pooling only recognises points, not meaningful Status Credit loyalty.
Families can spend thousands of dollars each year flying with Virgin Australia, yet status recognition is still focused almost entirely on solo business travel. The current system sends the message that household spend counts for revenue, but not for loyalty recognition.
Many families deliberately choose Virgin Australia out of loyalty, but if that loyalty is not recognised in a meaningful way, customers will naturally start choosing better value flight options instead.
I understand status benefits have a cost, however there should be a better balance that recognises total household loyalty and spend — not just individual flying activity.
With the limited number of Virgin lounges in regional and tourist destinations, the actual cost impact of benefits such as priority boarding would appear negligible. From a customer perspective, this decision seems counterintuitive when considering the cost-benefit return on investment of retaining loyal family customers.
Even modest improvements to family status recognition would go a long way toward retaining long-term loyal customers.
