EY 25% more miles by converting from other programs

[get me outta here]

I am an EY newbie and have 45K flybuys points that I was saving for a little jaunt across the ditch. Now, just rec'd an EY email offer of 25% bonus offer and wondering how often they put these offers out and if this is a good offer:

We want to help you to get to your dream reward as quickly as possible, so convert other loyalty programme* points to Etihad Guest Miles until 31 July 2016 and get 25% more miles.

That's 25% more towards that upgrade, free flight or a special something from our Reward Shop. To convert your points, call your bank, hotel or loyalty programme's customer service centre or visit their website.

 

[Pleb Status]

I am an EY newbie and have 45K flybuys points that I was saving for a little jaunt across the ditch. Now, just rec'd an EY email offer of 25% bonus offer and wondering how often they put these offers out and if this is a good offer:

We want to help you to get to your dream reward as quickly as possible, so convert other loyalty programme* points to Etihad Guest Miles until 31 July 2016 and get 25% more miles.

That's 25% more towards that upgrade, free flight or a special something from our Reward Shop. To convert your points, call your bank, hotel or loyalty programme's customer service centre or visit their website.

Some relevant terms and conditions -
1. The offer is valid for all Points to Miles conversions made between 1 July and 31 July both days inclusive.
2. Participating points conversion partners: Accor Hotels, ADCB, Radisson Blu, Citibank, Emirates Islamic Bank, Heathrow Rewards, Hilton Honors, Hyatt, IHG, Joyalukkas, Marriott Rewards, NBAD, Shangri-La.
3. Non participating points conversion partners: HSBC, Etisalat Rewards, American Express Membership Rewards (All regions), Starwood StarPoints and Flybuys Rewards