markis10
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AirAsia Berhad group has signed a $33.5 million inflight entertainment (IFE) contract with new Malaysian company Tune Box Avionics Berhad. The seven-year agreement is for the use of extended connectivity services on AirAsia aircraft. It is the first major deal for Tune Box with “a key [airline] partner and launch customer.”
Tune Box, a new player in the IFE market, has the indirect backing of AirAsia CEO Tony Fernandes and AirAsia shareholder-director Kamarudin Meranun. The service will tap into an agreement between Tune Box and Inmarsat to provide SwiftBroadband, although no exact speeds have been released so far.
AirAsia X CEO Azran Osman Rani told ATW: “This is a big opportunity for us. Starting the second half of this year, we will use the new service to add more applications and retail offerings to our services.” Azran told ATW the AirAsia group is No. 3 globally in terms of inflight income from ancillary revenue streams, which it wants to increase.
http://atwonline.com/ife/airasia-si..._campaign=Feed:+AtwDailyNews+(ATW+Daily+News)
Tune Box, a new player in the IFE market, has the indirect backing of AirAsia CEO Tony Fernandes and AirAsia shareholder-director Kamarudin Meranun. The service will tap into an agreement between Tune Box and Inmarsat to provide SwiftBroadband, although no exact speeds have been released so far.
AirAsia X CEO Azran Osman Rani told ATW: “This is a big opportunity for us. Starting the second half of this year, we will use the new service to add more applications and retail offerings to our services.” Azran told ATW the AirAsia group is No. 3 globally in terms of inflight income from ancillary revenue streams, which it wants to increase.
http://atwonline.com/ife/airasia-si..._campaign=Feed:+AtwDailyNews+(ATW+Daily+News)
