2024 QF Inflight safety video

[SeatBackForward]

in just one language

Marketing is it's own language now?

 

[kpro]

Cabin crew call for ‘elitist and sexist’ Qantas safety video to be binned Paywalled, so a few extracts

I feel like this article is very harsh, especially with the use of strong words such as "elitist" and "sexist". You'd think a major incident involving HR occurred by the tone of the article. This style of video is hardly new.

JAL has been nothing but applauded, including for the short concise 4 minute demo in two languages which actually calls out certain behaviours. This one is going to be about 5-6 in just one language.

Underwhelmed to be honest. Considering what happened in Japan, the focus should be on safety and not showcasing destinations. Interesting no aircraft shown at all.

Must have missed the news on the effectiveness of the JAL safety video in relation to the recent incident. I've flown JAL twice in the last year and must admit, I remember nothing of the video at all. Whereas, I last flew SQ 2 years ago, and I can still remember that one.

Done correctly, I do think an attention grabbing video can be effective. As mentioned in a previous post, it helps to keep passengers interested rather then distracted. Which is why so many airlines do it these days.

 

[dairyfloss]

BTW nothing about turning off Bluetooth before airplane mode. Is that not important anymore?.

That's not a thing, anymore... 1/3 of people on most flights would be people streaming or playing back content from devices while connected to Bluetooth headphones

 

[justinbrett]

And there are ways to do that without making it Love Actually 2. You can do frequent, simple, cost effect changes, without a massive production that still get the message.

JAL has been nothing but applauded, including for the short concise 4 minute demo in two languages which actually calls out certain behaviours. This one is going to be about 5-6 in just one language.

It’s a good safety video in terms of content but I’d still class it as boring. After one view I’d really struggle to sit through it again.

By all accounts pax onboard the JAL flight were breaking most of those rules and had to be corrected by flight attendants and other pax. Exactly as what would happen on a western airline. I think cultural factors helped the JAL evacuation, not the safety video.

I’m not a huge fan of this new QF video but I think there’s a happy medium.

QF videos onboard have always been about 4 minutes, this is just the promo version. I don’t know where you get 5-6 from.

 

[dylarr]

The Qantas Centenary safety video had a stellar run — just under four years, although a large portion of that was obviously during a pandemic when there was hardly any flying so can understand it lasting a long time.

The centenary video was much better than this new one. A lot of care was taken in creating the narrative and in the production itself and that really is lacking in the new one. The inclusion of Qantas staff such as Nestor is a nice touch but I really could care less about particular frequent flyers and their favourite destinations.

Featuring locations that Qantas doesn't even fly to is very strange.

As seems to be the theme with safety videos in recent times, the safety message is very diluted in this one. I can't see the cut down in-flight edit improving this. I would like to see safety become a prominent feature of any future videos especially with the JAL incident highlighting just how important these procedures are.

Overall it seems a bit meh!

 

[Quickstatus]

By all accounts pax onboard the JAL flight were breaking most of those rules and had to be corrected by flight attendants and other pax

Which begs the question: do safety videos actually make a difference?. Or is it just a tick box exercise to fulfill regulatory requirements?

 

[RooFlyer]

I feel like this article is very harsh, especially with the use of strong words such as "elitist" and "sexist". You'd think a major incident involving HR occurred by the tone of the article. This style of video is hardly new.

They were the quoted words of the national secretary of the Flight Attendants Association. I didn’t post everything from the article..

 

[Quickstatus]

Qantas staff such as Nestor

I don't think anyone in QF F lounge is a QF employee. Neither are CC I'm told...

 

[Hvr]

Hmm surely I'm not the only one that wouldn't want this to be part of the demonstration:

I actually saw this as well and then a few seconds later it was fixed. Not a good look.

 

[kpro]

They were the quoted words of the national secretary of the Flight Attendants Association. I didn’t post everything from the article..

Yes. I wasn't trying to say your post in any way was harsh, but the article itself.

 

[SeatBackForward]

I actually saw this as well and then a few seconds later it was fixed. Not a good look.

View attachment 368081

Yes I noticed it was fixed a few shots later also. I think this is poor effort from QF, only emphasising they use this for marketing more than safety.

 

[justinbrett]

Yes I noticed it was fixed a few shots later also. I think this is poor effort from QF, only emphasising they use this for marketing more than safety.

Well this version is for marketing.

It will be interesting to see if the shots used in the operational version have the error. I would hope not.

 

[RSVKanga]

Since the video mainly features top tier FFs rather than pilots or FAs, is anyone on this platform willing to admit being in the video or at least being offered an invitation?

 

[Tropic]

This video does an exceptional job of showcasing QF's virtues on gender equity, diversity and indigenous recognition etc, and shows lots of lovely places and faces with production values hinting at QF's forthcoming lifestyle branding...but as a cogent and memorable onboard safety video.... yeah nah.

 

[Quickstatus]

This video does an exceptional job of showcasing QF's virtues on gender equity, diversity and indigenous recognition

Not woke enough apparently for the FAAA

 

[thrillho]

Bit weird to have so many places not on Qantas' route map.

 

[Quickstatus]

so many places not on Qantas' route map.

One intepretation is that if you want to go to magical places don't fly Qantas

 

[Tropic]

Bit weird to have so many places not on Qantas' route map.

Cos they're not QF ports, but a handful of curated people's "my special place" .... presumably only able to be reached by flying QF.... yep weird as

 

[VHOEJ]

It is all about marketing, including places QF doesn't fly Clearly they spent a lot of money on it, so the JAL incident wasn't going to result it changing it to a specific safety focus.

The online reviews are mixed to say the least. The safety video should be focused on that message, not where people's special place is.

 

[Himeno]

Bit weird to have so many places not on Qantas' route map.

QF codeshares?