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There are only 2 potential objectives for these videos: 1) Media hype -> attention to airline 2) No hype, no-nonsense, check the box and move on EK is aiming for their usual (2), with a touch of point 1. I think it worked.

As someone who does MYS/AUS regularly - I assure you that a very large, and growing number of Malaysians will do whatever it takes to avoid MH. Similarly, a large number of Australians will do whatever it takes to avoid MH, for whatever reasons they may have. Now add the anti-MAX crowd into...

Allocation for crew rest seats.

100% The airline screws you around once, go with another airline. Can't fly anyone else? Don't complain. Always go where you are treated best. Loyalty is long gone.

It is likely easier to ask for a set amount in points vs a refund. Points usually can be approved by loyalty; even when the issue is caused by another department. At a decent airline, loyalty would charge that other department for the points, creating internal accountability for screwing with...

Points 1 - 4 don't even bring you on event footing after the downgrade. You must also add in difference in price/product between QF and JQ. They are vastly different airlines with totally different product and expectations and of course prices. Would you have EVER booked JQ given the choice? No...

Qantas is not in the top 5 long haul premium carriers by capacity that operates in Australia. If Australia cannot sustain more than one long haul premium carrier, what does that say about Qantas?

Who could have possibly predicted that QR would buy into VA? Qantas Block Partner Earn on Competitor Routes We're in for a fun ride over the coming years.

Hard no

Many other airlines would do whatever it takes to get "P1 type spend" customers. Sadly, with QF as a P1 - you are a small fish in a big pond. One strategy might be to maintain Platinum with QF (to cover Domestic + some EK/oneworld), and Plat with another airline (eg: Thai if mostly Asia...

Option: Go hard to earn the extra 800 this year. Relax next year, knowing you're P1 anyway, with no need to try and requalify. Fly whoever, wherever, without worrying. Soft landing to WP the year after.

The real question is, how many SC do you think you'll earn NEXT year? That should drive your decision-making.

Karen doesn't care about any revenue boost. Karen might even twist things and show how it's costing the airline money. For example, deferred SC earnings into future membership years is revenue dilution. Karen cares about rules. Just saying.... keep the good stuff to in-person conversations...

I like how you all freely talk about this in a public forum like nobody at qantas reads this stuff. I guarantee you there is some mid-level Karen that has spent the past 5 months at work creating a 65 page powerpoint on how 'The billion dollar loyalty program of qantas is being scammed".

New tiers = someone gets devalued. Less than 0.5% of frequent flyers have top-tier status, and even fewer % are in that ultra-top tier. If anything - alliances could introduce a new lower tier.

It's probably one of the very few airlines to calculate this way. What compensation beyond price do they provide?

"We will refund you the fare difference" is the biggest cough***, borderline illegal scam going on in the the airline industry right now (not saying VA does this - but typically this is what happens): Here is how it the con works: You book business class, for say, $1000 The airline, at this...

Free wifi is a perk of Skywards, and frankly, it's probably the Skywards/Loyalty department that is funding the initiative. Wifi is not perk of the QF/EK tie-up, and it is not a perk of QF status. It is a benefit of being a Skywards member.

$40 for priority everything -- and airlines wonder why people are less brand loyal today than ever before. Make it $400 for priority everything and another $400 for lounge access. Make it a giant advertisement for "FLY MORE -- EARN STATUS". Those who want to pay -- will still pay. Make legit...

In some ways, it's brilliant. Turning the loyalty program back into a frequent flyer program instead of a free-for-all-lifestyle-nonsense that some airlines are obsessed with. That lifestyle loyalty nonsense might bring in loads of new customers to earning points, but it ultimately results in...