Is Qantas Platinum Status too easy to earn?

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JohnK

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I don't care what anyone says, QFF is a MARKETING tool and needs to be seen that way when discussing in here IMHO, and perhaps they might actually see more value in trying to grow and increase the flying patterns in the lower tiers of membership...? After all a small increase in flying of this group would be significant growth due to the sheer number of pax in this group...? Problem is though that the higher tiers would see this as dilution if NB's were offered an easy route to loyalty bonuses, but what would Qantas care, they are all about money / profit making...?

Am I wrong or is there truth in what I say...?
Nothing wrong with what you are saying but my concern as a Platinum is what benefits I get from the program not what benefits some Bronze thinks they should be getting if they tried harder.

All I have seen over the past 5-6 years as a Platinum is serious dilution of Platinum benefits whilst Gold and even Silver have had some real enhancements.

In my own personal opinion if it means that Platinum benefits would be retained or even increased by increasing the qualification levels then I am all for it.

That may not necessarily tie in with what Qantas wants to achieve but for my level of flying Gold benefits simply do not cut it.

Apologies if this is not how people feel about their status....
 
Re: [Repudiated by QF] QF removing Any Seat Awards (ASA) from 08 April

I don't know about your wacky idea for Platinum One but I have suggested to Qantas that vanilla Platinum is way too easy to attain and the meaning of Platinum status continues to be devalued.

I would rather see Platinum qualification at 2,100 SCs with 1,800 SCs requalifying and even stricter number of flights criteria and I will continue to make that suggestion to them in the hope that benefits are retained rather than devalued.

Why?...............................................
 
Re: [Repudiated by QF] QF removing Any Seat Awards (ASA) from 08 April

Why?...............................................
Because we are rapidly running out of Platinum benefits that can be removed.

I do not want to see further dilution of Platinum status. No point giving everyone and their dog the opportunity to earn Platinum status if there aren't any benefits left for those already Platinum.

I really miss Anytime access, ability to pre-select complimentary exit rows on international flights, loyalty bonuses, bridging the gap between Silver/Gold and Platinum when it comes to status bonus etc etc.
 
Re: [Repudiated by QF] QF removing Any Seat Awards (ASA) from 08 April

Because we are rapidly running out of Platinum benefits that can be removed.

I do not want to see further dilution of Platinum status. No point giving everyone and their dog the opportunity to earn Platinum status if there aren't any benefits left for those already Platinum.

I really miss Anytime access, ability to pre-select complimentary exit rows on international flights, loyalty bonuses, bridging the gap between Silver/Gold and Platinum when it comes to status bonus etc etc.

Won't change a single thing IMHO. People doing status runs now - will just increase the number to ensure the higher target is reached.
 
Re: [Repudiated by QF] QF removing Any Seat Awards (ASA) from 08 April

I really miss Anytime access, ability to pre-select complimentary exit rows on international flights, loyalty bonuses, bridging the gap between Silver/Gold and Platinum when it comes to status bonus etc etc.

My fear is arrivals access disappearing, as I use it a lot and it is a real benefit, that said, loyalty bonuses reward loyalty to the airline. They're still there, slightly higher and capped, but they're there. I don't think there's anything loyal about flying partners through Asia, or AAnother partner in the US. And those benefits were adjusted accordingly.

I'd be inclined to agree with you on exit rows, but it's turned into a cash cow.
 
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Re: [Repudiated by QF] QF removing Any Seat Awards (ASA) from 08 April

Won't change a single thing IMHO. People doing status runs now - will just increase the number to ensure the higher target is reached.
The person that is now borderline Platinum and spends a few extra dollars to get there may not spend a whole lot more to get to theoretical higher Platinum level.
 
Re: [Repudiated by QF] QF removing Any Seat Awards (ASA) from 08 April

Because we are rapidly running out of Platinum benefits that can be removed.

I do not want to see further dilution of Platinum status. No point giving everyone and their dog the opportunity to earn Platinum status if there aren't any benefits left for those already Platinum.

I really miss Anytime access, ability to pre-select complimentary exit rows on international flights, loyalty bonuses, bridging the gap between Silver/Gold and Platinum when it comes to status bonus etc etc.

Why not go for a revenue based system? That seems fair, similar to SQ's PPS. Minimum spend say AUD25000 before platinum can be awarded. To make it more exclusive, make that spend requirement in premium cabins only.

I appreciate you think platinum benefits are being eroded, but what else do you want? You have domestic business and international First lounge access. Bonuses... well what do you need them for? You could fly with another airline (AA) for 1/2 the redemption levels offered by QF. You don't even need the bonuses then. you can fly with another airline (CX) and not pay anything for confirmed exit rows as long if you are OW ruby or above.

If you wish to stay tied to QF then you need to weigh up what is being offered. QF wants to attract business and stop people moving to DJ. They do this by giving away lounge access, priority check-in and all sorts of bonuses by reaching gold. If people make platinum, bonus for the airline (you have flown more) and they don't really have to give much more away (although international F lounge access is a valuable benefit).



If someone is not happy with the benefits offered, there are other programs out there that are more competitive.
 
Re: [Repudiated by QF] QF removing Any Seat Awards (ASA) from 08 April

Because we are rapidly running out of Platinum benefits that can be removed.

I do not want to see further dilution of Platinum status. No point giving everyone and their dog the opportunity to earn Platinum status if there aren't any benefits left for those already Platinum.

I really miss Anytime access, ability to pre-select complimentary exit rows on international flights, loyalty bonuses, bridging the gap between Silver/Gold and Platinum when it comes to status bonus etc etc.

I just think that if the bar is too high many people will not chase it.

I am WP for the simple reason I have used ASA's which giv es me lounge access etc. my flying has generated revenue for QANTAS.
take the incentive out and I reckon the numbers will drop and QANTAS will suffer.

IMHO the more the merrier, if the seats are full then hopefully the ongoing viability is helped BUT just my opinion
 
Re: [Repudiated by QF] QF removing Any Seat Awards (ASA) from 08 April

If someone is not happy with the benefits offered, there are other programs out there that are more competitive.
Virgin? I don't think so. The more I fly that airline the less I want to fly them.

By the way what is so wrong with wanting an increase in the number of flights and number of SCs to attain Platinum? What is wrong in hoping that Platinum stays Platinum and does not turn into Gold?
 
Re: [Repudiated by QF] QF removing Any Seat Awards (ASA) from 08 April

I'm with JohnK, having real incentives in terms for significantly better benefits will encourage people to fly more with Qantas. Slowly eroding benefits doesn't. Removing anytime access, as an example, doesn't make me fly with QF more. It has actually made me throw money towards virgin, enough for platinum last year, and looking like gold this year - a solid gold not just scraping in gold.

Bring back ATA throw in some extra great benefits, uncap the loyalty bonus and ask me to fly an extra 300/400 SC and that money is back to QF plus whatever I'm saving by flying with VA.
 
Re: [Repudiated by QF] QF removing Any Seat Awards (ASA) from 08 April

I'm with JohnK, ... uncap the loyalty bonus and ask me to fly an extra 300/400 SC and that money is back to QF plus whatever I'm saving by flying with VA.

Would you agree that loyalty is flying on Qantas (and/or Jetstar), and not any partner that earns SC's? Just asking out of curiosity.
 
Re: [Repudiated by QF] QF removing Any Seat Awards (ASA) from 08 April

Would you agree that loyalty is flying on Qantas (and/or Jetstar), and not any partner that earns SC's? Just asking out of curiosity.

That is a different question to what is being discussed. Maybe a related question but I'm not sure it is entirely relevant to setting platinum qualification levels or benefits. In any case, Qantas reputedly makes money from those partner flights. But the idea behind your question is covered at the non P1 level by making the loyalty bonus QF only. P1 have that QF only aspect built into their qualification requirement.

If qantas add a QF only requirement to Platinum it would be something to deal with but it wouldn't really modify my view as expressed in my post.
 
Re: [Repudiated by QF] QF removing Any Seat Awards (ASA) from 08 April

This thread made us think about Frequent Flyer Points,Status from Any Seat Awards and Loyalty generally.
Sure lots of things can and will change in the next 10 years but Qantas Frequent Flyer is a major contributor to the success of Qantas in a tough world with high fuel prices.
Thanks Red Roo for your statement as AFF is a valuable source of travel information.
 
Re: [Repudiated by QF] QF removing Any Seat Awards (ASA) from 08 April

Would you agree that loyalty is flying on Qantas (and/or Jetstar), and not any partner that earns SC's? Just asking out of curiosity.

I can sort of see your point but also agree with medhead on this one, I think the standard response would be though that QF and QFF does not operate in a vacumn, they are part of the One World alliance! The alliance is partly a benefit to Qantas but also comes with its problems.

Having said that - if QF's alliance partners want to give away very cheap SC and hence devalue QF SC and status then there isn't a lot QF can do about it, except maybe re-adjust their own SC earn so that it is globally competetive, or somehow take away the incentive out to earn SC on partners. They can do this several ways, depending on what their overall strategy is (is QFF a business unit or a loyalty scheme to win/obtain business for QF? and this is almost a philosophical debate that QF management should have in my opinion). Qantas Frequent Flyer management can adopt several different approaches - the "sledgehammer to crack a walnut" approach by restricting Lifetime SC or putting lots of ~~~ on obtaining high tier QF Status - which may have the opposite of the desired effect (encourage FFers to look at VA or other alliance, drives away overseas members etc etc), or the more loyalty program approach of putting up with a certain amount of, shall we say, "gaming" by accepting that some people will do AA status runs etc or Qantas Frequent Flyer management could try to gradually realign their SC earn so that its not so noticablebly bad value in this age where we can all see and compare the SC earn/burn rates of every airline on every route. The customer is certainly better informed and able to make decisions that they couldn't take in the pre-internet age....

Whatever the outcome - I think we can all agree that the interests of the Qantas Loyalty scheme sometimes aligns with its customers and sometimes will not align with their customers.

The whole loyalty scheme SC and points earn and devaluation is actually a very interesting mixture of applied economics and international competition and trade when you start to look into it. I am sure there are more learned sources than me that have written about this. :D
 
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Re: [Repudiated by QF] QF removing Any Seat Awards (ASA) from 08 April

I think people here are _vastly_ overestimating the accessibility and utilisation of Platinum (and even Gold) in Real Life to Normal People.
 
Re: [Repudiated by QF] QF removing Any Seat Awards (ASA) from 08 April

I think people here are _vastly_ overestimating the accessibility and utilisation of Platinum (and even Gold) in Real Life to Normal People.

I'm SG and I'm a uni student. I did most of my flying domestically between SYD and CNS with JQ taking just over half my share of domestic travel. I also had one trip to LOTFAP last year. All my travel is paid out of pocket. Pretty sure with that sort of standard travel patterns, I'd be considered to be a normal person and not really a frequent flying fanatic or work flyer, and I still managed SG. (ok albeit with a *UPP fare from DCA-xDFW-LAX but in my defense I was only 200SC short.)

Definitely going to use the cough out of my SG benefits, especially the QP access and extra luggage. I would have to agree with JohnK here and say WP is a little too easy to achieve (but I like it that way). Now that I'm somewhat tuned in I'm trying to fit in a status run next time I'm in LOTFAP to bump me from SG to WP, and if it wasn't for the fact that it's so easy to obtain WP I'd never think about doing the SC run and be stuck on SG or PS as my flying drops over the next few years. Don't get me started on PS, cause that was too easy to achieve and anyone who does some what frequent flying will get it (no idea how VA keep status elite and special, as their SC requirements are lower, even with the slightly lower SC earn rate)
 
Re: [Repudiated by QF] QF removing Any Seat Awards (ASA) from 08 April

I'm SG and I'm a uni student. I did most of my flying domestically between SYD and CNS with JQ taking just over half my share of domestic travel. I also had one trip to LOTFAP last year. All my travel is paid out of pocket. Pretty sure with that sort of standard travel patterns, I'd be considered to be a normal person and not really a frequent flying fanatic or work flyer, and I still managed SG. (ok albeit with a *UPP fare from DCA-xDFW-LAX but in my defense I was only 200SC short.)

You are not a normal person when it comes to travel. Most normal fliers haven't even heard of a UPP fare and don't regularly fly SYD-CNS. I know people who don't take an entire flight all year...
 
Re: [Repudiated by QF] QF removing Any Seat Awards (ASA) from 08 April

The mere fact you know what a status run even is, let alone engage on them, puts you well outside of "normal".


PS requires 300 SCs. Most people fly discount economy, even on work trips. Most trips they take are going to be between capitals and major population centres. Ie: 20 - 40 SCs return each time. Let's average it out to about a return flight once a month.


For most people, that's a LOT of flying. Heck, I'd be surprised if the average Joe or Jane on the street more than twice a year.


"Normal" people don't chase status. "Normal" people rarely even have an airline preference. When they want to fly somewhere, they log onto webjet, or similar, and pick the cheapest flights on the right days at roughly the right times.




Of people who do chase status, I'd be willing to bet most of them fly inferquently, but "big" - ie: DONE4s, international trips, JASAs, etc). So while they might have SG or WP status, their burden on the system is small because of the infrequency with which they use it.




Of people who gain status through their normal lifestyle - typically lots of work trips, or just by being rich - I'd argue their extensive usage of the facilities is completely reasonable and justified, or paid for outright by their usage of premium fares.




In short, I think the notion of status "freeloaders" extracting disproportional benefits from the system, or the implicit argument that the commoners are taking over because getting status is too easy, are a complete load of bollocks.
 
Re: [Repudiated by QF] QF removing Any Seat Awards (ASA) from 08 April

You are not a normal person when it comes to travel.

What would that make you?? :p
 
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