Qantas slogans

[boomy]

QFi has a large enough network, so no problem with the slogan. The only problem is most flights are ex SYD, which is not a pleasant airport to go through (unless you have F lounge access).

 

[JohnPhelan]

...add in MNL, NOU and POM

Thanks Brett, I was certain there were some I had missed!

 

[RooFlyer]

OK, reality check.

QFi flies on its own metal to:

* LHR
* DXB
* LAX
* JFK
* DFW
* HNL
* SCL
* NRT
* HKG
* PVG
* BKK
* CGK
* SIN
* JNB
* MNL
* NOU
* POM

and various NZ ports.

Comparative reality check. These are the ports only in Asia (our backyard) that Finnair flies to.

* Singapore
* Bangkok
* Hanoi
* Beijing
* Chongqing
* Shanghai
* Xi’an
* Delhi
* Nagoya
* Osaka
* Tokyo
* Seoul

That's 12, just to Asia compared to the 17 that you listed for Qantas global.

 

[Brettmcg]

Comparative reality check. These are the ports only in Asia (our backyard) that Finnair flies to.

* Singapore
* Bangkok
* Hanoi
* Beijing
* Chongqing
* Shanghai
* Xi’an
* Delhi
* Nagoya
* Osaka
* Tokyo
* Seoul

That's 12, just to Asia compared to the 17 that you listed for Qantas global.

True, but just for the sake of clarity, many of those services are seasonal and some are once or twice a week frequencies only.

 

[RooFlyer]

True, but just for the sake of clarity, many of those services are seasonal and some are once or twice a week frequencies only.

Correct. I'm not sure about the 'seasonal' but you may well be right; certainly many routes are only on certain days of the week.

But wouldn't it be nice if QF also put on flights to, say Delhi two or three times a week, and maybe Beijing a couple of times a week and Seoul once a week? If it wasn't for the stupid, restricting, EK arrangement, QF could even market more AY code shares through to Europe! I've done QF-AY to HEL via SIN and HKG and it works well for me.

I know, if there was a profit in it, QF would be doing it (although I'm not 100% sure on that) but I've long wondered how the Finns manage such a large network. Although the Finnish State owns 55%, its a stock exchange listed company, so I don't think they run loss making routes for the heck of it. Labour costs in Scandinavia, as far as I know, are pretty high, just like Australia. They have BA as a significant competitor in the European One World market (Qantas has Cathay) but unlike Qantas, they also have a very strong Star Alliance rival at home (SAS)

Here are some Finnair metrics from Wikipedia:



And here's Qantas from the same source (of course there will be differences in definitions etc in the raw data (and Finnair profit is BEFORE tax etc; Qantas is after tax etc), and Qantas' domestic ops are huge compared to Finnair's strictly defined, but Europe is their 'domestic' market; but its not a bad side-by-side).




Anyway, that's a fair way off 'slogans', but it goes to show that the slogan 'For every journey' is probably better sprouted by Finnair, who go to a heck of a lot more destinations than QF, utilizing a much smaller fleet (I'm not saying its 1/4 the size, as the table suggests, just that its much smaller)! Sobering thought, isn't it? Clever people, those Finns.

 

[Brettmcg]

Correct. I'm not sure about the 'seasonal' but you may well be right; certainly many routes are only on certain days of the week.

But wouldn't it be nice if QF also put on flights to, say Delhi two or three times a week, and maybe Beijing a couple of times a week and Seoul once a week? If it wasn't for the stupid, restricting, EK arrangement, QF could even market more AY code shares through to Europe! I've done QF-AY to HEL via SIN and HKG and it works well for me.

Fair point and I guess/hope that you will see more of the seasonal QFi flights in the future (cf. PER-AKL over summer). In fact, despite being officially cut as of 12MAY14 QF will continue to fly SIN-PER-SIN during the holiday period.

To cater for additional demand over the peak holiday season, we will operate a number of supplementary services. These services will operate as the currently published QF77/78 between 3 July - 21 July 2014 (with the same departure/arrival times and days of operation).

As more A330 become available from JQ it would be nice to see some seasonal or non-daily services to Asia (ICN, DEL/BOM, PEK, HND) or even into existing QF ports from MEL and BNE.

Also, to be fair, "For every journey" is the slogan of QFF not Qantas and despite the poor burn rates for awards there probably is an FF solution to most journeys.

 

[medhead]

Let's deal with their marketing directly then

View attachment 27023

Not sure which figures they are using to justify being "Australia's airline of choice"

It's interesting that you don't seem capable of sticking to the topic. Interesting that you respond with distraction and irrelevance about VA whenever anyone says anything negative about Qantas. But ultimately it is also tedious. Why don't you go argue with a lamppost? I am not interested in tedious distraction.

 

[JohnPhelan]

It's interesting that you don't seem capable of sticking to the topic. Interesting that you respond with distraction and irrelevance about VA whenever anyone says anything negative about Qantas. But ultimately it is also tedious. Why don't you go argue with a lamppost? I am not interested in tedious distraction.

Why on earth must you so often launch personal attacks on people you disagree with? It's not a good look.

And rather ironic when your whole post is to abuse a poster for making comments that (you say) don't address the topic!!

 

[Brettmcg]

It's interesting that you don't seem capable of sticking to the topic. Interesting that you respond with distraction and irrelevance about VA whenever anyone says anything negative about Qantas. But ultimately it is also tedious. Why don't you go argue with a lamppost? I am not interested in tedious distraction.

You complain when you believe people go off topic and then complain when I try to bring it back on topic?! The only person engaging in tedious distraction here is you.

I fail to see how my post was irrelevant when you claim:

You'll probably notice a significant difference in the VA marketing in not claiming to be something that doesn't seem to match the reality.

Last time I checked the statistics pretty clearly showed that they are, in fact, quite far from being "Australia's airline of choice". Isn't that claiming to be something that doesn't seem to match the reality? Not that you really appear to have a grasp on reality anyway, but I also feel I would get a more considered response from the lamp post than I do from you.

 

[harvyk]

<snip>
"The spirit of Australia" would be more accurately rewritten as "The ghost of Australia" given that QFi is now an almost exclusively virtual airline.
<snip>

I can think of many routes which QFi fly under their own name (either as QFi, or as a wetlease operation like JetConnect). Besides code sharing is common among many airlines whom wish to offer a "worldwide" service but does not have the unlimited resources which are required to have their own metal on every single possible route in the world.

Until QF offers not a single international flight, and instead uses 100% codeshares on international routes, then the tag "virtual airline" does not apply.

 

[Ausbt]

Slogans? How about this one? "Fly Qantas ...it'd be Roo'd not to".

 

[amaroo]

Here are some Finnair metrics from Wikipedia:

View attachment 27024

And here's Qantas from the same source (of course there will be differences in definitions etc in the raw data (and Finnair profit is BEFORE tax etc; Qantas is after tax etc), and Qantas' domestic ops are huge compared to Finnair's strictly defined, but Europe is their 'domestic' market; but its not a bad side-by-side).

View attachment 27025


Anyway, that's a fair way off 'slogans', but it goes to show that the slogan 'For every journey' is probably better sprouted by Finnair, who go to a heck of a lot more destinations than QF, utilizing a much smaller fleet (I'm not saying its 1/4 the size, as the table suggests, just that its much smaller)! Sobering thought, isn't it? Clever people, those Finns.

Comparing the number of employees to aircraft is interesting.

QF went from 150.31 employees per AC in 2008 down to 106.62 in 2013......still lagging well behind Finnair which is sitting on 83.7. The table shows Finnair in 2003 was sitting at 169.17/AC.......things certainly changed profit wise when the Finns started to axe around 35% of the employees.

 

[RooFlyer]

Slogans? How about this one? "Fly Qantas ...it'd be Roo'd not to".

Or .. "Qantas, we'll all be Roo'nd " (said Hanrahan)

 

[Ausbt]

Or a new* theme song, ..."up, up and away-a-hey, unless it's an ASA, then just go away**, today"

*may not actually be new
**the phrase go away does not imply going away with us

 

[Mwenenzi]

off topic

.....either as QFi, or as a wetlease operation like JetConnect....

JetConnect is a 100% owned Qantas group subsidiary & always has been. Is not wetlease operation.

Comparing the number of employees to aircraft is interesting.

QF went from 150.31 employees per AC in 2008 down to 106.62 in 2013......still lagging well behind Finnair which is sitting on 83.7. The table shows Finnair in 2003 was sitting at 169.17/AC.......things certainly changed profit wise when the Finns started to axe around 35% of the employees.

Depends if you are comparing like with like. Particularly engineering, catering and ground handling. If did the same on VA is a be less due to the large amount of off shore maintenance

 

[harvyk]

off topic

JetConnect is a 100% owned Qantas group subsidiary & always has been. Is not wetlease operation.

Well that's good, as that just proves my point even more...

 

[JohnPhelan]

If did the same on VA is a be less due to the large amount of off shore maintenance

Off shore maintenance ????!!!!!!!!!! We're all gonna die ........................................................

 

[Happy Trails]

Off shore maintenance ????!!!!!!!!!! We're all gonna die ........................................................

Yes, eventually.

 

[amaroo]

off topic

Depends if you are comparing like with like. Particularly engineering, catering and ground handling. If did the same on VA is a be less due to the large amount of off shore maintenance

The comparison FWIW is simply the number that got given the DCM (don't come Monday) note.

Finnair has shed >40% of their workforce in 10 years. Imagine the possibilities for QF and QFi if they could do the same thing :!:

 

[Robbi]

QFF Slogan -

"your mileage may vary - with every fare"