The McDonald's of the Air - Tiger Airways

[mbeder]

The following is Tiger's latest announcement. I thought it is an interesting USP to aspire to becoming a McDonald's of the air - does this mean that passengers will be served by pimply youth in ill-fitting uniforms? At least patrons will be happy to use the bathroooms!

25 July 2007:
The entry of low cost airline Tiger Air to the Australian market will introduce travellers to a 'fast food' version of travel, the chief executive of the Singapore-based carrier said.
Speaking at the Asia Pacific Aviation Summit today, Tony Davis announced Tiger's latest cut-price offering, a $59.95 one-way fare linking Melbourne with the Sunshine Coast.
"Sunshine Coast is Tiger Airways' fourth destination that we have established between Victoria and Queensland," Mr Davis said.
Other destinations to be linked to Tiger's Melbourne base include Perth, Darwin and Launceston.
But the Tiger boss was less forthcoming about his plans for Sydney, refusing to rule the city in or out as a destination.
"I wouldn't rule anything out... we're certainly not going to fall into the trap of other start-ups that have come into Australia," he said.
"They've laid out their business plan for all to see and that gives the competition time and the ability to be selective in how they compete with them."
The Sydney-Melbourne route is widely considered to be the third or fourth busiest in the world, and is serviced by Virgin Blue and Qantas.
Mr Davis also ridiculed a 'double the difference' voucher guarantee offered by Qantas off-shoot Jetstar, arguing that it was too selective.
"Australians have been paying some of the highest fares and that's because of the duopoly," the Tiger chief said.
Tiger's aim was simple - to be the 'RyanAir of Asia' offering cheap no frills airfares to stimulate demand.
"Some of the things we've done with our business, we've learned from fast food," he said.
"These are the industries we take our inspiration from.
"Stack it high, sell it cheap."
Tiger was not tempted to offer long haul services, a central plank of rival Jetstar's strategic expansion.
Instead, Mr Davis said Tiger would continue with a simple one-fare structure and offer ancillary products.
The Tiger chief boasted that Tiger had so far spent less than $50,000 on advertising in Australia.
"We've been in the press every day. For that, we thank our competitors," he said.
Mr Davis confirmed Tiger was still looking for a second and third base in Australia, but declined to nominate locations.
Tiger begin flying in Australia from November.

[pauly7]

It also means they may kill you if you fly with them too often

Terrible analogy!! Sounds cheap and nasty.

[Yada Yada]

Instead, Mr Davis said Tiger would continue with a simple one-fare structure and offer ancillary products.

I don't really understand this. It sounds like they are saying that there is one flat fare per flight, yet from the information others on this forum have posted, they are using the same model as every other airline, i.e. a variety of fares with limited seating for each fare. Which is it?

[NM]

Welcome to Tiger Airways. May I take your order please?

Two tickets to Melbourne, Please.

Would you like fries with that?

[futaris]

At least they're not actually serving McDonalds onboard the airplane, unlike say AdamAir did:

FlyerTalk Forums - View Single Post - Fly is Cheap: Low-Cost Adventures in Indonesia

[tscharke]

a zinger burger wouldn't go astray on some flights I tell ya

[pauly7]

a zinger burger wouldn't go astray on some flights I tell ya

god and a pepsi max instead of bloody coke! i love the fact jetstar, emirates etc have pepsi!

[dajop]

I don't really understand this. It sounds like they are saying that there is one flat fare per flight, yet from the information others on this forum have posted, they are using the same model as every other airline, i.e. a variety of fares with limited seating for each fare. Which is it?

I think you'll find that the Tiger spin really means that at any point in time they will only be selling one fare on their flight. However over time that one fare changes (increases). There won't different fares - "Promo Fare", "Flexi Saver", "Fully Flexible" & "Corporate Plus" fares (or for that matter "Jet Saver" & "Jet Flex") - all available for purchase on the same flight.

[dragonman]

2 weeks ago on Ryannair the absolute corker was that they come through the plane selling Ryannair scratchies. Now that is class.

[Yada Yada]

I think you'll find that the Tiger spin really means that at any point in time they will only be selling one fare on their flight. However over time that one fare changes (increases). There won't different fares - "Promo Fare", "Flexi Saver", "Fully Flexible" & "Corporate Plus" fares (or for that matter "Jet Saver" & "Jet Flex") - all available for purchase on the same flight.

Ah, OK. Makes sense.