Interesting article on the use of predictive analytics by AMEX

[gibspmuh]

I spotted the following article about the use of predictive analytics by AMEX in Asia Pacific - Amex expands predictive analytics platform - Software - Technology - News - iTnews.com.au . Given what appears to have been quite a shedding of cardholders in the past year, especially amongst AFF'ers I'm not sure if they got the system in place in time (or maybe we were just the ones they were happy to let go anyway ).

 

[scaredeycat]

I would have thought it easy to predict without any sort of computer modelling that kicking your customers in the groin with "enhancements" to earning rates would lead to "attritement".
so Amex paid for this software?