Aloft - my new favourite hotel chain! [Pics]

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Febs

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Hi all,

It's rare that I'm so impressed with something that I post it up on the forum, but I think it's necessary for Aloft. Let me explain…

I love W Hotels, although I’ve been a bit let down by some. My first W stay was at the W Mexico City. Amazing hotel – great décor, great bar, cool people. Next stay was W Dallas – new, modern, cool bar, great pool area…very impressive. I spent a night at the W Lakeshore and also found that to be a great hotel too. The W Sydney was very cool before it became a Taj Blue (still is cool - nice coughtail bar).

I thought that’s what W’s were – modern, new, unique and very “funky”. Then I stayed at a few more – W Seattle (nice hotel, but just didn’t feel “W-like”, it felt like an old hotel they’d tried to turn into a W, and failed), W Union Square (like Seattle, but even worse! Small rooms are understandable, but this felt old and run-down) and W New York on Lexington (worst of the lot! Really old, with an average-at-best concierge).

Since then I’ve also stayed at the W Barcelona on opening night (there were some service issues which management promptly addressed, but otherwise I’d put this up there with Dallas and MEX – cool, funky, super-modern, great location and nice pool and bar). I’ve got a stay at W Boston booked soon too, looking forward to that.

So as you can probably tell, I like my hotels modern, unique, with a decent gym/pool, a bit “unusual” and to be near decent nightlife.

I’ve stayed at plenty “sibling” chains before – Four Points Sheraton, Hampton Inn, etc.. and found them to be fine for the money, but nothing special. Pretty much what you’d expect. Aloft has really over-delivered though.

I spent a night in the Aloft Dallas Downtown, and Aloft Houston by the Galleria, and I'll definitely book more. Since this could get pretty wordy, here’s a list of things that I like about this place, or things that have really impressed me (photos below):
  • Very new – both properties are ~3 months old, and I understand most Alofts are the same (they’re opening at a rate of one every 10 days apparently!)
  • Funky décor – very W-like.
  • ”Re-fuel” is a great concept for help-yourself food, with a decent selection and reasonable prices! I think a juice, apple and bagel was $6. At any W that’d probably set me back $25 (kidding). ;)
  • Useful lobby – pool table! Awesome.
  • Great gym and pool – see photo of pool. Gyms are small(ish), but have all the latest equipment, including iPod-enabled treadmills in Houston.
  • Huge rooms in Dallas, with well-thought out furniture.
  • Magazines you actually want to read in each room!
  • Free tea/coffee/water bottles
  • Complimentary local calls! Complimentary in-room WiFi!
  • The peripheral connection stations in each room are the best I’ve ever come across in any hotel – HDMI, iPod, VGA, Network, USB, S-video, RCA and Audio! Brilliant idea. Next time I’m bringing a VGA cable and a bunch of movies.
  • Reasonably-priced parking ($6 in Dallas, $10 in Houston)
  • Bliss amenities – and you still get small facewash/body lotion containers (I actually prefer this Bliss soap to the W’s green one).
  • WXYZ bar seems reasonably busy.
  • Free coffee from the café for Plats and Golds.
  • Current 1000 bonus pts promo works.
  • Cheap! These stays were under $85/night!

In fact, the only downsides I’ve found are:
  • 250 Platinum amenity points (not a big deal)
  • No/average upgrades (also not a big deal – I barely get decent upgrades at W’s anyway, whereas I always get excellent upgrades with Westins or Sheratons).
  • There aren’t any in Australia!!

While I’ll still stay in W’s in major cities where I’m holidaying, and probably on weekends while on business, I’ll definitely be considering Alofts for most of my business stays. Comparing the costs of Aloft Dallas to W Dallas, including Internet, parking, breakfast etc… I’d say there’s about a $130-$150USD/night in savings. That’s quite a considerable amount when you have a cost-conscious client, and really – for a midweek stay, you don't lose much.

Whoever’s responsible for the concept has done a FANTASTIC job. They’ve taken the best aspects of the W chain, and the best aspects of a cheaper “sibling” chain, and combined them. 10/10! I wonder if these are canabalising W's business? Probably not, but if they are, it might just be a wakeup call for some Ws to lift their game.


Lobby


Re-fuel


Room in Dallas


Room in Dallas


Pool

Imageshack - hallwayi
Hallway

Imageshack - connectionsm
Connections for devices (Houston. Dallas' one had a few less connections)

Imageshack - amenities
Amenities

Cheers,
- Febs.

PS: The 6 image limit is a bit limiting here, especially when it includes smilies!
 
Thanks for that febs.I am certainly considering these when driving the USA.As yet though still a bit sparse in small town USA.
Now is there brekkie or is that through Refuel?
 
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Thanks for that febs.I am certainly considering these when driving the USA.As yet though still a bit sparse in small town USA.
Now is there brekkie or is that through Refuel?

Neither of the two I stayed in had a restaurant - just Refuel. It's decent enough though - they do hot breakfasts too.

Cheers,
- Febs.
 
Very nice Febs! So far I've not come across a city with aLofts yet, but might just plan a trip to one (ala W Doha) in the name of research. ;)
 
All I can say is wow! That array of connections is a sight to behold. Whoever thought of that array needs to be given a medal, so well thought out with everything you could need including power in close proximity and easy use.

I can just see myself sitting in bed, mac with remote hooked up to TV via HDMI and relaxing to some movies and downloaded shows.
 
Great review of aLoft's Febs .

I was doing some rate research the last few weeks (for bookings in mid-July though) and aLoft's price and comparable lower hotel categories are good value against W's etc.

Mind you, can you suggest which you prefer in Dallas? aLoft, W or The Joule? Booking this far out, I can see lots of C&P availability for all.
 
Mind you, can you suggest which you prefer in Dallas? aLoft, W or The Joule? Booking this far out, I can see lots of C&P availability for all.

If price isn't an issue - definitely the W or The Joule. Both are in more lively areas and are nicer properties. I've stayed at the W a few times (it's one of my favourite Ws) but haven't stayed at The Joule (only been in the foyer).

I guess if it's for a business trip, I'd stay at the Aloft during the week and Joule/W on the weekend. If it's for pleasure though - W or Joule. The Joule's pool is pretty impressive (and the W's is very nice too), and both seem to have decent bars (Ghost Bar in the W was easily the busiest bar in Dallas last Friday night - all the popular spots along Main St were pretty dead...GFC and all that.)

Cheers,
- Febs.
 
Just to update this thread that I'm currently in Dallas and decided - at very last minute - to switch myself into this aLoft Dallas Downtown. I have been sitting on a cash+points booking at the W Dallas for a long time now, but the hotel has been booked out solid for a few weeks (I'm anticipating Lady Gaga being in town and her possible stay at the W and into an Extreme Wow Suite + entourage filling the rest of the hotel) and because of this, and unlikely upgrade chance as a SPG Platinum would be close to 0%.

Anyway, this aLoft is fun, funky, casual and just a chilled-out version of a W Hotel. From a standard room booking I have been upgraded to a Savvy Suite (though the front desk said they will upgrade to an Ultra Savvy Suite if available). Just prior to arrival there were no suites available for booking, so any room upgrades is a bonus.

A warehouse conversion I think, this would be a very trendy bachelor pad I would think, and I would be happy to live in one :) A very practical room w/ stand-in shower and Bliss products, empty bar fridge so one could put their own things in eg. water, free wi-fi, large living area with 42in HD tv.

If all aLofts are similar to this Dallas Downtown, I would be more than likely stay at more aLofts :)
 
Can confirm the aLoft at Chicago (O'Hare) is of equally good value. Not in the same league as the W Lakeshore but neither is the price (or location). Wouldn't recommend staying if you are in town for days but as a overnight stopover it is a fine place to kick back.
 
I'm staying in the one at Denver airport a few times in September - will take some photos and report back, but sounds encouraging from others experiences at other locations! :D
 
I actually found those fancy schmancie connector thingos in a couple of places my last trip - Le Meridien KUL and Four Points KCH from memory. Was very excited by it and took pictures :) I'm technologically impaired though and wouldn't know how to use it but still .... exciting!
 
In the places I am headed in September the Alofts were nearly twice the price of HGIs so it will be a lot longer before I try one.
 
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