Virgin Australia goes fully inclusive on PER flights

 
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"I n a dramatic escalation of the war for Perth air passengers, Virgin Australia has announced that most flights from Perth to Sydney and Melbourne will be on its new ...
  1. #1
    Member Comoman's Avatar
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    Free hot meals and drinks ex-Perth from next month for all seats

    "In a dramatic escalation of the war for Perth air passengers, Virgin Australia has announced that most flights from Perth to Sydney and Melbourne will be on its new A330 wide-body jets and economy passengers will get free hot meals, drinks and in-flight entertainment.The upgrade of services puts Virgin Australia head to head with Qantas - the first time Australia's biggest airline has faced direct competition since Ansett's demise.
    Virgin will also increase its 737-800 flights with a full business class cabin from Brisbane to Perth from two to three a day on weekdays.
    The airline says fare costs will not be affected.
    Virgin Australia group executive Merren McArthur said enhancing the travel experience from the east coast to Perth was an important part of the strategy to become the airline of choice in Australia.
    Perth was the fastest growing capital city for airlines with almost double-digit growth. Most cities have recorded flat numbers.
    "We have recorded doubledigit growth every year for the past four years," Ms MacArthur said.
    The airline will roll out the new product and services from September 26.
    The economy upgrade is a major shift for Virgin Australia, which previously charged for food, drinks and in-flight entertainment.
    Like Qantas, the airline will offer free alcoholic drinks after midday on transcontinental flights.
    To support the significant push into the Perth market, Virgin Australia is em- ploying another 200 flight attendants for its Perth base.
    "Over the past 12 months, we have increased our WA workforce by 30 per cent," Ms McArthur said.
    The airline has 160 return services to Perth every week from domestic and international destinations."

    Source:
    Virgin turns up heat with meals, drinks - The West Australian
    Last edited by Comoman; 15th August 2012 at 09:39 AM.
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  3. #2
    Established Member smit0847's Avatar
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    Re: Free hot meals and drinks ex-Perth from next month for all seats

    They just keep getting better and better!

    Hopefully the huge capacity will lead to regular happy hour discounting again!
    Last edited by smit0847; 15th August 2012 at 09:51 AM.

  4. #3
    Member GoldenWinger's Avatar
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    Virgin Australia goes fully inclusive on PER flights

    From 26SEP all SYD/BNE/MEL-PER flights become full service in Economy class with meals being provided regardless of fare type.

    More details...
    Virgin Australia enhances Trans-Continental flights - Airline Hub Buzz | Airline news and Information
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  6. #4
    Junior Member AirlineGuy's Avatar
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    Re: Virgin Australia goes fully inclusive on PER flights

    Great move! However, it creates more of that product inconsistancy. Surely we can llook forward to VA continuing to roll out this full service inflight experience across their network to ensure a seamless experience? Creating a 'CityFlyer' type branded network with such a product would be a way to introduce this into their complete mainline network.
    Thanks for continuing to evolve VA! Finally we have a real full service airline alternative.

  7. #5
    Member toowongman's Avatar
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    Re: Virgin Australia goes fully inclusive on PER flights

    As long as they push the "Coast to Coast" tagline/branding people should get the picture. Then again I heard a wild rumour (and this is a rumour) that it's a test for the whole network. Time will tell.
    All we need now are spirits.

  8. #6
    Senior Member lovestotravel's Avatar
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    Re: Virgin Australia goes fully inclusive on PER flights

    Another step towards Virgin actually being a full service carrier!

    Great news, but this confirms that that A330 won't be used on BNE-PER flights as they are adding another 737-800 to the schedule...

    Virgin just need to bite the bullet and add food/drinks to every flight, their prices have risen enough to surely cover this by now....

    Also fix IFE, which doesn't include tablets - Unfortunately this one won't happen

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    Posting Enthusiast oz_mark's Avatar
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    Re: Virgin Australia goes fully inclusive on PER flights

    Quote Originally Posted by lovestotravel View Post
    Great news, but this confirms that that A330 won't be used on BNE-PER flights as they are adding another 737-800 to the schedule...
    Yes - but MEL-PER is going to all A330 flights
    There's enough whine here. I'll bring some cheese.

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  12. #8
    Posting Enthusiast markis10's Avatar
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    Quote Originally Posted by lovestotravel View Post
    Another step towards Virgin actually being a full service carrier!

    Great news, but this confirms that that A330 won't be used on BNE-PER flights as they are adding another 737-800 to the schedule...

    Virgin just need to bite the bullet and add food/drinks to every flight, their prices have risen enough to surely cover this by now....

    Also fix IFE, which doesn't include tablets - Unfortunately this one won't happen
    A330s are being used to BNE as traffic grows, just not regularly yet. As for the IFE and fleet changes, an update on the 28th can be expected, although the competition is going tablets now as well which may change plans.
    lovestotravel likes this.

  13. #9
    Senior Member lovestotravel's Avatar
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    Re: Virgin Australia goes fully inclusive on PER flights

    Thanks markis10

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    Established Member smit0847's Avatar
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    Re: Virgin Australia goes fully inclusive on PER flights

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    Quote Originally Posted by AirlineGuy View Post
    Great move! However, it creates more of that product inconsistancy. Surely we can llook forward to VA continuing to roll out this full service inflight experience across their network to ensure a seamless experience? Creating a 'CityFlyer' type branded network with such a product would be a way to introduce this into their complete mainline network.
    Thanks for continuing to evolve VA! Finally we have a real full service airline alternative.
    Prices will sky-rocket if they go full service.

    Flexi fares are already usually much more expensive than QF standard Y fares.

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