What is Virgin Australia's strategy (post-administration)?

Going into the extreme, I wonder if Bain are willing to part with the Virgin branding (would mean buying RB's miniscule 5% stake), would also save them a few $$$ which outweight the CapEx of rebranding away from VA.

Velocity Air may have a ring to it, renamed after the most profitable part of the old VA 1.0 busienss.
 
Going into the extreme, I wonder if Bain are willing to part with the Virgin branding (would mean buying RB's miniscule 5% stake), would also save them a few $$$ which outweight the CapEx of rebranding away from VA.
This would never happen. Somewhere in the administration report there was a comment about how valuable the VA brand actually is within Australia. Bain could have very easily spent a significant amount of money to launch an Australian 737 domestic airline (sounds famililar...).

This is part of the reason why Rex isn't doing so well because people (outside of frequent flyer circles) are unaware they exist.
 
This is part of the reason why Rex isn't doing so well because people (outside of frequent flyer circles) are unaware they exist.

I was watching planes flying overhead the other day thinking how nice it was to see flights again. I saw a jet with strange livery and actually had to look it up on Flight Radar to discover it was a Rex 737.
 
The Frequent Flyer Concierge team takes the hard work out of finding reward seat availability. Using their expert knowledge and specialised tools, they'll help you book a great trip that maximises the value for your points.

AFF Supporters can remove this and all advertisements

Sponsored Post

Struggling to use your Frequent Flyer Points?

Frequent Flyer Concierge takes the hard work out of finding award availability and redeeming your frequent flyer or credit card points for flights.

Using their expert knowledge and specialised tools, the Frequent Flyer Concierge team at Frequent Flyer Concierge will help you book a great trip that maximises the value for your points.

No surprise there, but that quick?

Would not surprise me if UA is picking up a minority stake in VA from Bain at some point as part of today's deal, just waiting for the right time to announce it.

'Stealing VA away from DL' with a minority stake from Bain would pretty much be UA's version of DL 'stealing LATAM from AA and Oneworld'.
 
No surprise there, but that quick?

Would not surprise me if UA is picking up a minority stake in VA from Bain at some point as part of today's deal, just waiting for the right time to announce it.

'Stealing VA away from DL' with a minority stake from Bain would pretty much be UA's version of DL 'stealing LATAM from AA and Oneworld'.

Very very quick…. Harder to make money than they thought? Probably didn’t gamble on the Australian state premiers systematically destroying consumer confidence in domestic travel! 😆. Well they have another year to jettonise all the bodies under private ownership before the spotlights once more are on them again.
 
Very very quick…. Harder to make money than they thought? Probably didn’t gamble on the Australian state premiers systematically destroying consumer confidence in domestic travel! 😆. Well they have another year to jettonise all the bodies under private ownership before the spotlights once more are on them again.
Bain are saying they have been approached by investment banks with proposals to relist them on the ASX and it sounds like Bain want to retain a sizeable part.
 
From an indepth read of the email from JH, what do you colleagues think/feel, is DL being turfed out?
It says more info from early 2022, but from the wordings, it says winding down.
A big thank you lah lah lah, etc, but it looks like bad news for those of you who have flown DL and prefer it over UA.
I have not travelled on either, so can't say aye or nay, or which is a better product, or even if HA is a better product, but its a pity we can't have all 3 US carriers in the "team".
***((Winding down!))***
Edit: having a read on google, it says DL is a better airline.
2nd edit: ah, yes, *end date* of DL partnership, so indeed, its the end.
 
Last edited:
Bain are saying they have been approached by investment banks with proposals to relist them on the ASX and it sounds like Bain want to retain a sizeable part.
This sounds like this is history repeating with VB (DJ), with Toll gradually drawing down their majority stake (starting with a minority stake to NZ and smaller banks/investors making up the rest) if this eventuates.

Only this time, potentially 'starting' with a UA minority stake (in place of NZ) and the smaller banks/private investors making up the minority stakes.
 
From an indepth read of the email from JH, what do you colleagues think/feel, is DL being turfed out?
It says more info from early 2022, but from the wordings, it says winding down.
A big thank you lah lah lah, etc, but it looks like bad news for those of you who have flown DL and prefer it over UA.
I have not travelled on either, so can't say aye or nay, or which is a better product, or even if HA is a better product, but its a pity we can't have all 3 US carriers in the "team".
***((Winding down!))***
Edit: having a read on google, it says DL is a better airline.
2nd edit: ah, yes, *end date* of DL partnership, so indeed, its the end.
I have no real experience with US airlines to ascertain which is good or bad but this is all about VA making money and it’s a great move by them.
 
Kylar Loussikian is reporting in the Oz tonight that Bain is looking to relist VA mid-2022 while retaining a significant stake themselves.

"A source close to the airline, speaking on condition of anonymity, said an ASX listing would allow Bain to recoup some of its investment in Virgin while befitting from the rapid return of travel as state borders reopened and international travel began."

It's been a busy day for VA. While VA and UA expect to have their partnership up and running by April 2022, DL advises the current codeshare arrangements with VA will end in June 2022 - that's two months of overlap and indicates one or more airlines have their timelines off-kilter.

DL says "Delta is aware of today's announcement and disappointed by Virgin Australia's decision to partner with a competitor. Delta's partnership and codeshare agreement with Virgin Australia will end in June 2022."
 
Partners between airlines change........nothing to see here.

I've flown UA years ago, but had 5 or 6 vodkas in quick time so will offer no opinion on overall product! Have read that DL marginally better, but VA a value carrier & maybe UA more a value carrier than DL.

When VA list maybe they can get to ~60% Aussie owed like big brother QF are.

VA in solid position I believe, going well, could've been oh so much worse.
 
I can't comment on long-haul international with the American carriers, as I've only ever done UA and they were terrible (even in First). Domestically, in the US, DL is my preferred carrier.
 
So one of the recent Virgin 737s delivered has got a repaint and seat install.

However they repainted it white. Rego and Nosegear as per normal silver.

Star Alliance scheme anyone? The stars appear to be aligning.
 
When you wish upon a star... maybe. Just maybe. AC, UA partnerships just in the past 3 months...
 

Enhance your AFF viewing experience!!

From just $6 we'll remove all advertisements so that you can enjoy a cleaner and uninterupted viewing experience.

And you'll be supporting us so that we can continue to provide this valuable resource :)


Sample AFF with no advertisements? More..

Staff online

  • NM
    Enthusiast
Back
Top