The Australian Frequent Flyer Gazette, April
2001
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Editor's note
Welcome to April's BUMPER edition of the Frequent
Flyer Gazette. This edition was created in order for members of the Australian Frequent
Flyer to understand how the changes to Qantas Frequent Flyer Program will affect them.
We will be looking at the different types of
travellers it will affect, and the good and the bad of the changes - notably in comparison
to Ansett's Global Rewards plan.
There seems to be a lot of confusion among frequent
flyers as to how the changes will affect the points they already own, and how they can
continue to earn points in a beneficial way. We will be examining some simple scenarios,
and also many questions that have been raised in the Australian Frequent Flyer's Bulletin Board.
This is an independent assessment of
the changes to the plan. If you have specific questions about the changes, please direct
them to Qantas.
One issue that became apparent through our research
is that there are a lot of members who don't completely understand their programme, or are
too time-poor to make effective use of their points. The Australian Frequent Flyer has
harnessed its expertise in the industry, and can now offer its members a new service. For
a small fee our panel will provide a service to:
- Plan and book your entire trip - including airline,
hotel and car rentals - whether you are using awards, paying for the trip or combining
paid and award travel
- Verify points status
- Make airline, hotel, car rental reservations on your
behalf
- Arrange for the delivery of tickets
- Provide an itinerary - showing paid and award
components - with easy-to-read details.
Find out more at our Awards
Booking Service please visit our site. |
Please support our sponsors
|
|
Miles vs Kilometers |
Australians are usually angered when forced
to use a system that is not Australian, and Qantas Frequent Flyer (FF) members have proved
no different. Many members have expressed antagonism over two issues - having to conform
to a measurement system that is not their own, and the fact that one mile is 1.6
kilometres, and so you have to fly further to earn the same amount of points. Qantas changed the program to assimilate with its oneworld
alliance partners, who use miles as their yardstick.
What does it mean for you?
These changes have to be looked at in balance with other changes made by Qantas. These
changes include:
- guaranteed minimum 1,000 points for every economy class
flight
- less points are required to fly internationally to
destinations such as London, L.A. and Singapore.
- more points are required to fly domestically - for example,
after the changes are incurred on September 15, it will cost 20,000 points (not 17,000)
for a return Sydney-Melbourne flight.
- If you fly economy, you will earn one point for every mile
flown (previously it was 0.7 points for every kilometre flown).
It is too simplistic to be upset because you have to fly
further for points, as many routes actually gain you more points when flown than before.
It depends what type of flyer you are - where you fly to, and how often.
Winners
If you make a lot of short (read 'east coast'), domestic flights to earn points, yet spend
your points on international flights you will be better off. Business travellers who earn
points domestically and use the points for holidays will come out on top.
Losers
Customers who travel irregularly. Also business and first class travellers will have to
use more relative points to get domestic and international flights.
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Last Minute bookings |
After the ACCC's investigation into
Frequent Flyer programs (read more about this at the Australian
Frequent Flyer Web site), Qantas have noted
in their brochure that Award seating is limited. What does it mean for you?
Qantas suggest you book your Awards flights in advance (they say up to 355 days in
advance!), avoid major holiday times and have alternative dates ready when making your
booking. Qantas will slug Bronze members with a 5,000 point 'fee' if you make your award
booking within seven days of your flight.
Ansett's customers have the ability to book
redemption seats up to the day of travel.
Winners
Holiday makers who have their itinerary well in advance.
Losers
Travellers waiting to see if any seats become available on a flight at the last minute.
Anyone wanting to make a change to their booking - there is a 2,500 point 'fee' - so
business travellers who often have last minutes changes are also disadvantaged.
Previously, businesses used the FF program as it was a flexible method of travelling - the
Sydney Morning Herald reports that some business travellers would change their flights up
to 20 times. Now - not so.
Qantas' Manager of Loyalty & Airline Alliances
Darren Peisely, said to The Australian Frequent Flyer: "The 2500 point charge
reflects the fact that there is a high cost in making award bookings and that we need to
minimise these costs by asking our members to be careful in selecting the flight first
time round to help us manage the costs of the program. Rather than disallow changes to
bookings we have adopted a 'cost recovery' approach where the member shares part of the
cost."
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Bonus for Converting Points |
The offer: get 1,000 bonus FF points
for every 5,000 FF points you convert from your Australian or New Zealand credit card
reward program. What
does it mean for you?
Be aware that many members who have tried to convert their points now - for use before the
changes come into effect on September 15 - have found that the points will not actually be
added to their account until July 31. Which gives you six weeks to make your booking. We
brought this up with Qantas, whose response was: "This type of promotion couldn't be
run through our standard bonus table. We appreciate that customers want their points as
early as possible and are currently hopeful that we will credit the points monthly from
the end of April."
Winners
Anyone who converts their points within the time period (15 March - June 30, 2001). You
would have had to convert them anyway, and now you get 20% extra points. Some members may
be concerned that they had to convert earlier than they would have liked, but one of the
changes to the program is that there is no expiry date on FF points as long as you keep
your account active once every three years. Ansett points expire after five years
regardless of activity. Also, don't forget you can book your flight using the existing
system up to a year in advance, so book just before September 15 for a flight redeemable
up to September 2002.
Losers
If Qantas change the value of their points (say 1.5 Frequent Flyer Points per 1$ spent on
the credit card - as per the Ansett/Diners deal), those that converted at the old rate
will lose out.
|
My Membership Status |
Members will see they've been issued a
new FF card with a different status name:
- Non-tier is now Bronze
- Blue is now Silver (Ruby in oneworld)
- Silver is now Gold (Sapphire in oneworld)
- Gold is now Platinum (Emerald in oneworld)
Bronze members will get point for every mile they
fly Economy Class, 1.25 points for every mile they fly in Business Class, and 1.5 points
for every mile they fly First Class.
Silver members will get the above + 25% Status bonus
points per mile flown.
Gold members will get the above + 50% Status bonus
points per mile flown.
Platinum members will get the above + 100% Status
bonus points per mile flown.
Status bonuses will increase the number of Frequent
Flyer points earned by eligible members and are in addition to Cabin class bonuses. Both
Status bonuses and Cabin class bonuses will apply to the base Economy Class earning rate.
The benefits of status points are too detailed to
examine within the context of this newsletter. They can be found at the Qantas Web site.
|
September 15 Deadline |
Should you use your FF points before
the changes come into effect on September 15? Peisley says it depends on the type of
travel you wish to do. "The removal of
points expiry means members have much greater control over their accounts. It may make
more sense for some members to save their points for a longer haul trip."
Winners
As mentioned above - don't forget you can book your flight up to a year in advance. If you
think you will luck out in the new programme, book your flight using the existing points
system. A good way to check your points - or how many you will need for that trip - is to
use the Australian Frequent Flyer Calculator.
Losers
Redemption levels for Business Class have increased, Qantas say to reflect the investment
they have made in Business Class facilities and services.
|
Changes to Stopovers |
Each stopover will now cost you
10,000. There are no free stopovers. What does this mean for you?
FF members can make up to five stopovers on any one itinerary - at a cost of 10,000 points
per stopover.
Notably, this affects the plan that is the
sentimental favourite the most - the 30,000 point (or 37,500 business class) 11,000km
around-Australia plan. Ansett quietly dropped their version of this plan last year without
any warning to its members, much to their disgust. Now, Qantas Frequent Flyer members will
have to use 10,000 points for each stopover on the old 10-stopover trip. Qantas' reason?
"Our analysis showed that these 30,000 point
awards were used by very few people who consumed a dis-proportionate [sic] percentage of
the available award seats. By removing them we are able to achieve a fairer distribution
of the available award seats. Research with members showed that they generally recognised
this award as one of the aspects of the program that wasn't commercially sound," said
Peisley.
It has been reported that less than 5% of reward
flights made were using this around-Australia option. Which adds up to about 100,000
flights - hardly "very few people".
|
I want to go to Bali |
Ah. Well, anyone wanting to go to one
of Australia's top tourist destinations will dip out. Before the changes it took 30,000
(or five flights) points to get a free trip to Bali - now it takes 50,000 points (or nine
flights) to get that free flight. A jump of 66%! "Moving to five redemption zones has made the program much simpler for members
... We spent a lot of time minimising disadvantaged routes by reviewing options in table
design. Bali was one of the few routes that fell the wrong side of a distance break,"
said Peisley.
Our advice
Remember, you can book up to a year prior to travel. So if you do want to go to Bali
before September 2002, be sure to book by 14 September this year so that you qualify for
the old point structure.
|
International Upgrades |
International upgrades have been
introduced. You can now use your frequent flyer points to upgrade your ticket. This is a very effective way of using your frequent flyer
points on a points per cost basis, and an extremely important addition to the Qantas
Frequent Flyer program. It will be difficult for Ansett to follow this, but we will watch
eagerly.
|
Summary |
It is our opinion that the Ansett
Global Rewards program will need a major revamp to service its members in the same way the
Qantas Frequent Flyer program is attempting. Ansett's Public Affairs & Communications
Specialist Debbie O'Brien has said cryptically in the coming months Ansett will be
announcing some "fantastic new customer driven initiatives" in response to the
Qantas changes. There are winners and losers
in the change. The winners seem to be the target market for the programme - short distance
earners, long distance burners. Qantas has also attempted to strengthen its place in the
domestic market, competing with Impulse Airlines' 'Freebies' programme - somewhat matching
the one free flight for every ten flown.
Peisley said of the changes: "Strengthening the
domestic proposition was one of the objectives of the changes. This was principally due to
the fact that the points for travelling domestically, which is our core business, were far
less significant now that you could earn points on credit cards, car hire and hotels as
part of the travel experience. Points on these products were often more significant that
those earnt [sic] on the air travel and we wanted to rebalance this."
While Qantas has dropped their account service fee,
there will be the following penalties:
- Change of ticketed flight/date: 2,500 points
- Getting an extra copy of your statement: 2,500 points
- Bronze (non-tier) members booking less than 7 days in
advance: 5,000 points
- Extra stopovers: 10,000 points with a maximum of 5
stopovers
- Ticket re-issue: 5,000 points
- Refund/re-credit of points after award ticket
cancellation: 5,000 points
- Reinstatement of cancelled award flight cooking:
5,000 points
- Paper ticket surcharge where E-tickets are available:
5,000 (no charge at Ansett)
- Replacement of lost ticket: A$50 or 5,000 points
- Replacement of card A$25 or 2,500 points (no charge
at Ansett)
Australian flyers are dollar-savvy, and have taken
to the cheaper airlines like ducks to water. Qantas' new program does reward frequent
flyers, and each member should be cautious about the way they use their new points before
and after September 15. The other airlines are sure to follow shortly. Readers can submit
opinions to [email protected],
or discuss the changes on The Australian Frequent Flyer's Bulletin Board.
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� THE
AUSTRALIAN FREQUENT FLYER, 2001
You have received this newsletter because you
registered with The Australian Frequent Flyer. The Australian Frequent Flyer is
independently owned and is not affiliated with any airline. While every effort has been
made to ensure accurate information in this newsletter, it should be regarded as a guide
only. You are advised to confirm all details before making any travel arrangements. All
information published in The Australian Frequent Flyer Gazette has been made available for
public use. This information is freely available and subject to change without notice. |