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It may not have the cute catchy slogans like Virgin Blue or Magda Szubanski in a mini skirt like Jetstar, but Tiger Airways is successfully sinking its claws into the Australian domestic market.
Tiger Airways recent offer of one-way fares between Perth and Melbourne for $59.95, prompted Jetstar to abandon its vow to remain Australia’s lowest priced airline. Jetstar when refusing to match the deal, said that fares were unsustainable. Jetstar instead launched a $99 one-way sale fare.
So who is this elusive tiger? Tiger Airways is a subsidiary of Singapore Airlines. Tiger Airways took to the skies of Singapore in September 2004 with two aircraft in its fleet and three routes in network. Today, Tiger Airways operates from Singapore and Melbourne, has a fleet of nine Airbus A320 and it travels to 18 destinations.
Tiger Airways chief executive Tony Davis said the carrier had invested in Australia for the ''long haul'' and promised consistent, cheap fares and compete effectively against Jetstar and Virgin. Tiger Airways is looking to expanding their destinations and their fleets. Jetstar spokesman Simon Westaway
said the company viewed Tiger Airways as a competitor, but not as significant as
Virgin Blue.
The presence of Tiger Airways means great things
for customers, more competition in the domestic market which will continue to
decrease the prices of fares.
Let the price war begin!
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