Lately I've found myself with a lot of free time on DJ flights to do nothing except think about what actually matters to me as a frequent business traveller - we have no IFE to thank for this post What annoys me about most domestic travel is that it really does have the rat race type feel. You see 200 other people lining up, you see those same 200 people slowly put their things into lockers and the entire process is depressing and very draining when you're doing it 100+ times/year. Priority boarding on 100% of my Virgin flights has been flawless and TOTALLY perfect....except the time another AFF'er was infront of me and I had to wait for 4 seconds while they were personally welcomed onboard:evil: Split boarding is one key here. I've never waited to board the aircraft - no aerobridge wait time - ever. Straight on, straight to my seat and ALWAYS (100% sucess rate) a personalised greeting at my seat before take off. Business cabins are never at capacity and last week I was the only person in business and was greeted over the PA as "our customer in business". Everytime other pax have been in business, they've been seated in their own corner (shadow perhaps?). The whole Virgin flow from check in to de-boarding has moments of a private jet experience. Speed, recognition, privacy and very very warm service. The best comparision I have is QF F. If this is what Virgin mean by `putting the magic back in flying` - I'm sold. It really does feel that way. In my mind Virgin have effectively created a new market by changing the value curve of short haul domestic travel, whereby for the first time ever I'm openingly willing to (and do now) pay for full price business tickets. Congrats Virgin - I think you're doing a wonderful job of being fabulous.