The Frequent Flyer Concierge team takes the hard work out of finding reward seat availability. Using their expert knowledge and specialised tools, they'll help you book a great trip that maximises the value for your points.
did a bit of research myself on flyertalk and found this great link re BAEC/Avios - looks like it is similar to AA in that you can use your points for anyone
Tickets can be issued to any name you request but you, the BAEC member retain control of the booking and must pay all the taxes, fees, and surcharges assessed against the ticket. So if you have booked a ticket for someone other than yourself to travel and that person wishes to make a change to the booking, you’ll need to contact your local BAEC service centre to request the change. In many cases, the change can be done online.
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