Sydney Four Points Sheraton at Central Park in 2018

[thatsthatmattressman]

To replace Darling Harbour, Sydney Four Points Sheraton at Central Park in 2018 near Central Station.

Breaking News: Starwood signs Four Points Sheraton at Sydney’s Central Park - Hotel Management

 

[drron]

Virtually next door to the Old Clare hotel which now participates in the SPG program.

 

[Daver6]

I didn't see anything in the article which suggested it was replacing the Darling Harbour property? In fact, that would be rather surprising if they let go of it after all the expansion work going on there.

 

[moa999]

I didn't see anything in the article which suggested it was replacing the Darling Harbour property? In fact, that would be rather surprising if they let go of it after all the expansion work going on there.

Already been announced that its rebranding to Hyatt Regency
http://www.ausbt.com.au/sydney-to-get-new-hyatt-regency-hotel-well-it-s-kind-of-new


Somewhat surprised they are using the Four Points name (I see it as pretty stale).
Would have thought Aloft (given they lot the proposed Sydney CBD property) or even Element would have been appropriate for the location

 

[Daver6]

Already been announced that its rebranding to Hyatt Regency
New Hyatt Regency Hotel for Sydney - Australian Business Traveller

Somewhat surprised they are using the Four Points name (I see it as pretty stale).
Would have thought Aloft (given they lot the proposed Sydney CBD property) or even Element would have been appropriate for the location

I was not aware of that. Very interesting

 

[samh004]

Somewhat surprised they are using the Four Points name (I see it as pretty stale).
Would have thought Aloft (given they lot the proposed Sydney CBD property) or even Element would have been appropriate for the location

Agreed that it's strange they haven't chosen one of the newer 'cooler' brands!

 

[JohnPhelan]

It all depends on their target market. I will stay at Four Points, but unlikely to stay at Aloft, which I see as cheap/tacky.

 

[ric_melb]

I am with JohnPhelan in the pleasure that this new hotel will be a Four Points rather than an Aloft.
Starwood have commented in the Australian that the developers wanted a well recognised international brand that would help position Central Park.
I would think that Four Points by Sheraton would fulfill this brand recognition better in Australia than Aloft. And incidentally the brief by the developers, which I believe is aiming at a 4.5 star hotel. After all when you get international architects of the calibre of Foster Partners, would you make your hotel an Aloft?

Googling up "tacky Aloft" leads you to an number of posts online. Admittedly there are also posts by people that like Aloft.
One poster said of the Aloft Boston, "Imagine being trapped in a tacky IKEA".
The response from hotel management more or less confirmed this tackiness!
Management said the hotel was designed with "ultra edgy decor in an European layout with vivacious colours".
One look at the room photos would put you off the vivacious colours! And a wardrobe with a curtain on a rod closing it off from the room?

Each to their own.

 

[drron]

Another who is happy it is a 4 Points rather than Aloft or Element.