Southwest Airlines To Purchase AirTran Airways

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Bundy Bear

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DALLAS, Sept 27, 2010.


Southwest Airlines (NYSE: LUV) announced today that it has entered into a definitive agreement to acquire all of the outstanding common stock of AirTran Holdings, Inc. (NYSE: AAI), the parent company of AirTran Airways (AirTran), for a combination of cash and Southwest Airlines' common stock.

For more information, click here



The agreement has been unanimously approved by the boards of directors of each company, and closing is subject to the approval of AirTran stockholders, receipt of certain regulatory clearances, and fulfillment of customary closing conditions.

"It offers Customers more low-fare destinations as we extend our network and diversify into new markets, including significant opportunities to and from Atlanta, the busiest airport in the U.S. and the largest domestic market we do not serve, as well as Washington, D.C. via Ronald Reagan National Airport. The acquisition also allows us to expand our presence in key markets, like New York LaGuardia, Boston Logan, and Baltimore/Washington. It presents us the opportunity to extend our service to many smaller domestic cities that we don't serve today, and provides access to key near-international leisure markets in the Caribbean and Mexico. Finally, this accelerates our goal to boost profits and achieve our financial targets."
The acquisition will significantly expand Southwest Airlines' low-fare service to many more Customers in many more domestic markets, creating hundreds of additional low-fare itineraries for the traveling public.


Based on current operations, the combined organization would have nearly 43,000 Employees and serve more than 100 million Customers annually from more than 100 different airports in the U.S. and near-international destinations.



Just how big is Southwest Airlines in case you haven't heard of them.

THE FLEET

Q: What comprises the fleets of AirTran and Southwest?
A:
AirTran

  • 52 Boeing 737-700s (137 seats)
  • 86 Boeing 717s (117 seats)
Southwest

  • 349 Boeing 737-700s (137 seats)
  • 25 Boeing 737-500s (122 seats)
  • 173 Boeing 737-300s (137 seats)
This will be a combined fleet of 685 Boeing aircraft.


More information from the FAQ.


Southwest are not part of any of the 3 Global Alliances.
 
Just how big is Southwest Airlines in case you haven't heard of them.

THE FLEET

Q: What comprises the fleets of AirTran and Southwest?
A:
AirTran

  • 52 Boeing 737-700s (137 seats)
  • 86 Boeing 717s (117 seats)
Southwest

  • 349 Boeing 737-700s (137 seats)
  • 25 Boeing 737-500s (122 seats)
  • 173 Boeing 737-300s (137 seats)
This will be a combined fleet of 685 Boeing aircraft.

Wow, big news. Hopefully the regulators dont block it.

Also, I like the: "in case you havent heard of them"!!

Do we know as yet if plan is to keep seperate brandings, or amalgamte into the southwest branding? If the latter, the 717s will go surely? Mind you, they are unlikely to get much for them so perhaps it'd be better to keep them. Interesting to see the outcome there.

Edit: found a partial answer:

http://www.southwest.com/about_swa/press/prindex.html?int=GFOOTER-ABOUT-PRESS said:
Until closing, Southwest Airlines and AirTran will continue to operate as independent companies. After closing, Bob Fornaro will continue to be involved in the integration of the two companies. Southwest Airlines plans to integrate AirTran into the Southwest Airlines Brand by transitioning the AirTran fleet to the Southwest Airlines livery, developing a consistent Customer Experience, and consolidating corporate functions into its Dallas headquarters. Subject to receipt of necessary approvals, Southwest Airlines' integration plans include transitioning the operations of the two carriers to a Single Operating Certificate. Plans for existing AirTran facilities will be developed by integration teams and decisions will be announced at appropriate times. The carriers' frequent-flyer programs will be combined over time, as well
 
A lot of speculation here in Dallas as to whether Southwest will move from Love Field to DFW.Personally I would doubt it as virtually all planes coming over Big tex into Love Field were Southwest.Why move to a more congested airport.
 
A lot of speculation here in Dallas as to whether Southwest will move from Love Field to DFW.Personally I would doubt it as virtually all planes coming over Big tex into Love Field were Southwest.Why move to a more congested airport.

I can't see WN having any service at DFW, and DAL can't have any non stop service to ATLanta until 2014 due to the Wright Amendment, although Southwest can sell indirect service, if you are currently in Dallas it will be big news there.

Wow, big news. Hopefully the regulators dont block it.

Also, I like the: "in case you havent heard of them"!!

Do we know as yet if plan is to keep separate brandings, or amalgamate into the southwest branding? If the latter, the 717s will go surely? Mind you, they are unlikely to get much for them so perhaps it'd be better to keep them. Interesting to see the outcome there.

Edit: found a partial answer:

I did also link to the FAQ section.

DALLAS, Sept 27, 2010.

More information from the FAQ.

I can see the 717s staying a while as there are a few destinations that Southwest have served in the past that are too big for the 737-700.

Southwest have traditionally used 737s only so a new fleet type will be interesting for them. If the 717s work in the smaller markets then a new C series Bombairder or the E series from Embraer will be of interest to Southwest Airlines.
 
A lot of speculation here in Dallas as to whether Southwest will move from Love Field to DFW.Personally I would doubt it as virtually all planes coming over Big tex into Love Field were Southwest.Why move to a more congested airport.
I agree. It would only encourage people to transit using different airlines, which is not to South West's advantage.
 
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yes currently in Dallas.Fly home tomorrow(tuesday US time).The reason for speculation is that Airtrans use DFW.
 
Just announced on the 10pm news here-Airtrans will pull out of DFW.So now they are worried AA will be able to increase fares out of DFW.
 
Just announced on the 10pm news here-Airtrans will pull out of DFW.So now they are worried AA will be able to increase fares out of DFW.

It has happened in the past that AA muscle out competitors and then jack up prices, so I've no doubt local residents are worried about price increases.

No doubt if that's the case then Love Field will get even busier! Arguably, an even stronger SW wll keep prices down at DFW, but it may not play out that way.
 
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