Qantas online community

[maggies1]

I have just received an invitation from Qantas to join an online community forum. They want 300 people to tell them on a weekly basis online what we want from the frequent flyer program. In return you will receive 1,000 points per month for your input.
Has any one else received this email today.?

Maggies1

 

[ejb]

No, but I am looking forward to it arriving shortly

ejb

 

[anat0l]

Well I wish I was that lucky. No dice here, though. Ah well.

 

[samh004]

Bugger that sounds awesome… but only 300 people, I doubt that’s a large enough group to convey all the different people that fly with Qantas.

Still, seems like it’d be easier to just skim the forums here and on FT in the appropriate sections

 

[maggies1]

I had to fill in a short survey and then they will choose the 300 people from the survey answers. Questions such as age, gender, income, household members, were included in the survey.
AFF will provide plenty of information for them as to what the members want from the program.

Maggies1

 

[djfuzz]

Good for you! Make the most of it.

Have long since realized that QF will never provide me with any targeted benefits or seek any meaningful feedback, so I've resigned myself to receiving nothing but flight notifications, points statements and spam from them.

samh004, I reckon they'd probably get a more representative picture by avoiding these forums, or perhaps they'd prefer to shape their feedback in a certain way that our particular demographic doesn't provide for.

 

[gilby08]

*SIGH*.... Nothing in my inbox once again.. All i want is the double SC promo or just something besides the point statements (like the previous poster!)

 

[maggies1]

I think this forum provides a diverse range of opinions from new nothing bronzes to long time platinums. I have gained so much from belonging here. I have travelled more in the last 12 months than I ever did. Have enjoyed some fabulous bargains and found the bubbles in the business lounges. Thanks to all AFF members who take the time to share their travel knowledge, I know I appreciate your postings. Hope to make silver in the next few weeks.

Maggies1

 

[djfuzz]

Actually, I (somewhat) lie - turns out SWMBO got one of these invitations, but was immediately ruled out from participation based on my line of work. Oh dear.

 

[NM]

All they need to do it follow this forum closely and save 300K points/month :!:

 

[odysseus]

These online communities (private to a brand) are the in thing lately.

 

[Hvr]

*SIGH*.... Nothing in my inbox once again.. All i want is the double SC promo or just something besides the point statements (like the previous poster!)

Sounds like mine.

Although I got a Qantas FF rewards catalogue today with some very expensive stuff in it. Much rather use my points for flights or upgrades.

 

[JetLagged]

Alas, alack - and a lack of 1000 points per month - no, nothing in my inbox!

 

[trippin_the_rift]

The OP should post the link here, minus any tracking details....

 

[maggies1]

The OP should post the link here, minus any tracking details....

Don't know how, but will give it a shot.
Maggies1

 

[JohnK]

At least this thread reminded me to check my email today....

 

[simongr]

CHecking my mail right now - whilst on a train in England using onboard wifi

 

[ejb]

CHecking my mail right now - whilst on a train in England using onboard wifi

Glad you made it Simon.

Safe travels.

ejb

 

[anat0l]

Checking my mail right now - whilst on a train in England using onboard wifi

Have to say I loved that feature when we rode the NXEC between London and Edinburgh.

Glad to hear you made it - BA strikes, ash cloud and all of that.


We're drifting O/T......................

 

[dk4]

I think this forum provides a diverse range of opinions from new nothing bronzes to long time platinums. I have gained so much from belonging here. I have travelled more in the last 12 months than I ever did. Have enjoyed some fabulous bargains and found the bubbles in the business lounges.

I think that your quote provides the answer as to why Qantas does not want to see this website as a useful forum!

“…enjoyed some fabulous bargains…”

This is the ethos which binds everyone together on here. Whether you consider a “bargain” to be; a $5 Tiger Flight to the Gold Coast, a One World DONE4 fare booked from Colombo/viaAA or a Virgin Blue Premium Economy Sale - generally our take on “value” is not suitable to the Qantas business model.

The Qantas brand does NOT want to represent its value as a bargain: since the inception of Jetstar, Qantas has been re-positioning itself towards a market where its target customers consider value to involve paying a premium to receive a “premium product”.

Obviously “bargain” based positioning plays a part in Qantas marketing, or they wouldn’t have sales, specials or red e-deals. But this is not the area of the market that Qantas wants to target and grow with its brand message.

The problem with the Internet, is that Qantas can’t control it. A happy, convivial selected members' room, that spreads the love about Qantas, is simply NOT going to work. Qantas doesn’t understand that it must participate OVERTLY in forum sites which rank highly with the search engines that its target customers use everyday. And, quite frankly (amongst others) that means this one!