Qantas & Jetstar survey

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Captain Halliday

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Yesterday I received a Qantas branded survey... not Red Planet but QF direct. Completed tonight. Appeared targeted.

It included a selection of the usual demographic questions and things like number of Dom & Int trips in the past 24 months by carrier, cabin class etc. Also asked net promoter score type questions.

But the second half was interesting. It was essentially testing how price and some key inclusions (meal, drinks, baggage, wifi and lounge access) would influence airline selection. In my case it was based on DRW-SYD in Y. But the thing that stood out was that all 8 scenarios the QF option was "no meals offered in flight". AA anyone?

Example screenshot below.

IMG_2748.jpg

The final selection of questions was introduced with the statement: "Jetstar is considering a range of new destinations from your home port..." and went on to provide several combinations, each with six options asking for the destination I was most likely and least likely to visit.

I can't recall the full list. A couple of the Japan destinations might be possible ex. DRW perhaps as a weekly, but I found it a bit far fetched to believe JQ was considering DRW to Queenstown, Maui, Mumbai, New Dheli, DXB, SFO or LHR?

Can you imagine the horror of JQ DRW-LHR!
 
Yes i got that as well. Completed yesterday.

I put heaps of things in the final open ended question on other qantas feedback.
Eg devalued benefits. Abandonment of Red Roo, consistent service.
 
That screenshot seems to imply that they are getting customer feedback on price points and what people are prepared to pay for.

If you read the screenshot literally you would be expecting QF mainline to leave DRW and close the Qantas Club and possibly completely Jetstarize DRW with more JQ services to Australian destinations and possibly a few Asian destinations. :shock:

Another possibility is that QF are considering a basic "stripped down" economy fare offering which would specifically exclude lounge access and meals? Two other obvious things spring to mind about what the thoughts of any potential cost cutting exercise would be focused on. Reducing the opening hours of the QF lounge in DRW may possibly be one of them, and the other may be thinking about reduced catering for DRW flights (not sure if QF has their own catering facility in DRW or if they use a third party caterer).

Also note its interesting to see that the survey claims that JQ can undercut TT fares so significantly, and that TT pax have lounge access? That just seems to show that these scenarios are probably more nonsense/hypothetical situations rather than based on reality.
 
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