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Message: <blockquote data-quote="Hvr" data-source="post: 2336275" data-attributes="member: 10182">I got my Gold Status mainly staying at the Holiday Inn Express (HIX) brand. The only benefit, and the one I really want is late check out. The breakfast is already provided to all guests. If they want to make breakfast a 'benefit' it might save them a few dollars in food but will most likely cost them customers.IHG meets a specific customer demographic and has the product, including reward program to match it. The HIX product, whilst below the Hilton DoubleTree; is clean and comfortable and frankly status won't get you much apart from late checkout.Even regular Holiday Inns wont have much to offer to status members. the Crowne Plaza and other niche brands will, but they're not really of interest to me. Nor are many so called status benefits,It will be interesting to see if this an enhancement that will harm customers. I think it will.</blockquote>