el_rooto
Active Member
- Joined
- Oct 15, 2009
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Making the World's Largest Airline Fly - BusinessWeek
Its an interesting insight into how complex the merger is.
Last July, 14 months after United and Continental Airlines announced they were combining to form the largest carrier in the world, the merged airline took one of the thousands of steps required to integrate its fleet: It harmonized the coffee. Just as each carrier had its own logo, slogan, and peerage of frequent-flier status levels, each served its own blend of joe. Continental’s coffee was from a company called Fresh Brew, United’s was from Starbucks (SBUX).
Its an interesting insight into how complex the merger is.
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