Free WiFi is it! (Coke to provide free WiFi)

[markis10]

As part of a contract with Coca-Cola Amatil (CCA), Australia's largest telecommunications company will deploy 3000 digital media signage units that will provide free Wi-Fi to customers who buy CCA products in bars and restaurants.In partnership with Mandoe Media, the units will be around the size of posters and will display digital content and advertising, in combination with hosting free Wi-Fi. Customers will get a code to access the Wi-Fi when they buy a Coca-Cola product. The Wi-Fi will connect through to Telstra's Next G network or its 4G network in places where 4G is available.In a statement, Telstra said that it had already deployed a number of trial units. Coca-Cola had seen up to a 50 per cent increase in revenue, with customers buying up for the free Wi-Fi.

Telstra Wi-Fi gives Coke super-fast speeds | ZDNet

 

[lovestotravel]

Free WiFi is SLOWLY taking off in Australia!

 

[simongr]

It will be interesting to see how this works in practice - is it all CCA products? How long does the free wifi last?

 

[futaris]

Wonder how much quota is included...

 

[drewbles]

and what you need to 'agree' to with a captive portal/splash screen to receive your 'not-so-free' (it's not free; you have to purchase a product to receive a code) wifi.

I won't be using it. With tethering and what not, I would have thought that for anyone but travellers, this is not so useful (and if you're at a restaurant, chances are you'll be using a phone, and if you're using a phone with wifi, chances are you'll have a data plan; 20 people accessing one wifi hotspot that's only using 3G will be painful; LTE points only slightly better than using your own device's data).

Clever marketing I suppose but no interest to me

 

[lovestotravel]

Agreed, and given I don't drink any Coke products I wouldn't be eligible!