The Australian (and to a lesser extent other papers) is notorious for giving papers away like this, at events and at universities to artificially inflate their 'circulation' and as such their influence. I would be surprised if VA even pays for these copies - could even be a trial run to extend like on QF, with the big piles of them out the front of every gate. For some reason people equate newspaper to 'full service', so could be part of the transition.