A day or 2 before boarding QF16, Lax to Bne last week I got an email with an "exclusive invitation" to select my J class meal choices from an online menu.
Heads up: it was just the main course and light snack choices from the on board menu, with I think one extra like a broccoli soup or something similar.
Might have value to ensure you don't miss out on a particular thing if sated at the back of the cabin, but the initial impression was that it was a special menu with different or better choices as compared to ordinary on board. Not so.
Can't really see the point myself.
Heads up: it was just the main course and light snack choices from the on board menu, with I think one extra like a broccoli soup or something similar.
Might have value to ensure you don't miss out on a particular thing if sated at the back of the cabin, but the initial impression was that it was a special menu with different or better choices as compared to ordinary on board. Not so.
Can't really see the point myself.