Emirates reveals new Boeing 777 business class seat

[AviationNZ]

Couldn't see this on another thread, but merge if needed.

Emirates reveals new Boeing 777 business class seat - Australian Business Traveller

I'll be interested to see what everyone else here thinks. Some funny comments on AusBT. I personally cannot fathom how carrier like EK goes with a 2-3-2 in business class and considers it 'premium'. Some quotes below from Tim Clark;

"Providing our customers with the best possible experience has always been at the heart of any new product development at Emirates. It's evolution as well as revolution. We are always working towards the next big leap, but at the same time we continually look at the little ways we can enhance what we already offer."

"We believe this new business class seat further strengthens the experience and value proposition for our premium customers. We are very excited about the arrival of our first Boeing 777 later this year with the new seats, and to see how our customers will respond to it, which I'm optimistic will be positive."

 

[13thVoice]

Looks pretty sweet with the mini bar and all.
Though that 2-3-2 set up means that 3 out of 7 people probably aren't going to be happy on longer flights.
Personally it wouldn't bother me but I can imagine how many people it will bother, especially those who have paid actual money for the seat

 

[defurax]

I personally cannot fathom how carrier like EK goes with a 2-3-2 in business class and considers it 'premium'. Some quotes below from Tim Clark;

Maybe Sir Clark compares it with BA which have 8 seats abreast in J? So it's better than the competition at "home"!

 

[TomVexille]

I think it comes down to product consistency within their 777 fleet.

 

[Altair]

Well from the airline that squeezes in 10 across in economy on the 777 why would they not do it for Business with 7 across.
From the photos it does look as if the middle seat is not off set like the JL ones so they do not have the aisle access but need to do the 'excuse me' move to access the aisle.
I am not a fan of the EK 777 and even the First suites have a narrow seat compared to their competitors, and no I am not talking about the ridiculously wide but short SQ seats.

 

[N860CR]

I really don't get the obsession with EK. I know one stop is convenient.... But the service is so variable it can't be banked on and the 777s offer a terrible seat