I went to buy a bottle on the weekend but didn't realise it was an online only price. The guy said I needed to order it online to get the price so I stood in the shop and did that on my phone. Then because I didn't have ID they wouldnt give it to me as you need that for online orders even...
Normally just means it will start to reduce soon. Probably next week. Then its a gradual price decline so its sometimes a month or before it gets down to 50% off. Not many make it to 50% off with the good stuff going earlier than that.