Our national airline is often a hot topic of debate on AFF. One member this week is frustrated by Qantas’ lack of competitiveness. Despite being a loyal Qantas flyer, a price difference of over $2,000 on a return flight to New York in business class is simply too much. Even though the member wants to support the flying kangaroo, they cannot justify the cost of being loyal.
Our member’s frustration is shared by many AFF members who believe that while Qantas charge a premium price, their service just isn’t up to scratch. Firstly, our members complain that Qantas’ service, in terms of both hard and soft product, is too inconsistent. Some of the airline’s older aircraft are well and truly showing their age and customer service experiences with the airline have been hit and miss. Secondly, our members begrudge the fact that Qantas fares are often so much more expensive than competitors. For some, the higher fare prices are the final straw.
Other members have had significantly different experiences with Qantas. Many of our members are proud of the national carrier and have been more than happy with the service. It is pointed out that a large number of aircraft have recently been retired or refurbished, meaning aircraft cabins are becoming more comfortable. Some members also opine that Qantas do have good sales from time to time which actually make them more competitive than other legacy airlines.
Some members believe Qantas’ issues with competitiveness boil down to the higher costs faced by the airline for doing business in Australia. Wages, in particular, are higher in Australia. One member indicates that Qantas’ prices may be the result of the “home market tax”, a theory that residents will pay more to fly their national airline, regardless of the country.
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